- Getting The Most From Data Sources Available In DSPs
Programmatic Insider, Jacob Lustig - Thursday, October 25, 2012
As many brands and agencies continue to explore the plethora of da ...
- WPP's Spafax Teams With Nielsen To Develop Digital OOH Index, Calls It A Vital Next Step Toward 'Exchange' Model
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2012
WPP Group, the largest buyer of media in the world, once aga ...
- Centro Finds Its Center, Hires Moxie's Neslund, Undertone's Wenzel For Agency Push
Online Media Daily, Joe Mandese - Tuesday, October 23, 2012
Centro, an emerging player in Madison Avenue's digital media buying and planni ...
- Six Things A CMO Should Know About Real-Time Bidding
Programmatic Insider, Chris Sukornyk - Thursday, October 18, 2012
Number one: fact from fiction. Real-time bidding (RTB) refers to a w ...
- Publishing Management In An RTB World
Publishing Insider, Daniel Ambrose - Thursday, October 18, 2012
One thing I have learned in 18 years of working in digit ...
- Wall Street Journal Office Net Embraces RTB, Part Of Out-Of-Home Industry Shift
Online Media Daily, Joe Mandese - Tuesday, October 16, 2012
Digital out-of-home media are taking a page out of digital online media ...
- The Other Side Of RTB: Programmatic Selling
Programmatic Insider, Mike Leo - Thursday, October 11, 2012
Every Monday, we send out a digest of digital advertising "must read ...
- Forrester: Data, Program Buying To Support $28 Bil For Display Media In 2017
Online Media Daily, Laurie Sullivan - Tuesday, October 9, 2012
Marketers will spend about 17% more annually for interactive display marketing ...
- RTB: Market Segments Spending Most
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 8, 2012
Telecom, online retail and car companies are the top market segments usi ...
- How RTB Video Exchanges Will Create A New T/V Business Model
Video Insider, John R. Osborn - Tuesday, October 9, 2012
Dramatic growth in "Big Data" is driving a revolutionary advance in buyi ...
- Ad Industry Wants RTB, But Misconceptions Could Stifle Growth
Online Media Daily, Laurie Sullivan - Monday, October 8, 2012
Publishers, agencies and advertisers want to tap into real-time bidding and programmat ...
- Show Notes: The Machine In Don Draper's Garden
Data and Targeting Insider, Steve Smith - Friday, October 5, 2012
As automation rapidly dominates online advertising, people in the industry have beg ...
- Viewability May Save Display From Itself
Programmatic Insider, Christopher Hansen - Thursday, October 4, 2012
Display advertising is a mainstay for digital marketers, but the necessity ...
- Report Finds Data On Online Ad 'Viewability' Is, Ironically, Less Viewable
Online Media Daily, Joe Mandese - Monday, October 1, 2012
At a time when the ad industry is lobbying publishers to disclo ...