Tag results for "rtb" for December 2012
- Holiday Learning: What Do Mobile Advertisers Want?We have already witnessed how RTB is an ideal platform for bran ...
- Real-Time Bidding Myths BustedMore and more publishers are contemplating the value of the real-time biddi ...
- Aegis Unveils Amplifi: New Unit Will Oversee All 'Display' Media, Not Just OnlineIn a bid to help clients better manage their ad buying acro ...
- SafeFrames = Safer Environments In Programmatic BuyingJust before year-end, the IAB opened up a new and very interesti ...
- Pubmatic Calls For 'Multi-Bid RTB'Sales-side platform PubMatic released a white paper Tuesday championing the development ...
- RTB's Effect On Video SellersFrom the first discussions of real-time bidding (RTB) and its effect ...
- The Rise Of Programmatic Marketing There is a buzz afoot about the rise of programmatic media buyin ...
- #Avails: Yes, Now You Can Buy Hashtags TooIn a surprising development for the burgeoning real-time media marketplace, advertisers a ...
- Soon, There Will Be Fewer Seats At RTB TableWhenever I spend time with our friends working at SSPs or ...
- Woe The Digital Sale: What Happens To ROS?Question from a buyer: With viewable impression standards coming as a soon-to- ...
- Google Ventures Invests In Adelphic Mobile, Miner Joins BoardAdelphic Mobile, a start-up founded by former key players of Quattro a ...
- T3 Taps Mediabrands' Pomaro For 'Audience-Centric' MediaAustin-based independent T3 has named Greg Pomaro senior vice president-executive media direct ...
- AOL Targets Retargeting, Buys BuysightAOL's Advertising.com unit late Tuesday announced the acquisition of ad-targeting and retargeti ...
- Winning The Election, A Million Impressions At A Time The tipping point of any technology surely must arrive when a ma ...
- Like Two Peas In An Ad Pod, RTB Platform Turns Brands Into Networks For Other BrandsIn a surprising twist to the online ad network business, retail bran ...
- Aggregate Knowledge Puts Its Money Where Facebook's Mouths Are, Guarantees New Targeting PlatformAggregate Knowledge, a so-called "data management platform" or DMP that helps advertise ...
