- RTB Impressions Dip For Third Straight Month, Q2 Still Improves On Q1
RTBlog, Tyler Loechner - Friday, July 12, 2013
The data is available. Media traded in June via real-time bidding (RT ...
- Another Ad Exchange? Sure, Why Not?
Programmatic Insider, James Green - Thursday, July 11, 2013
It was recently reported that Twitter will launch its own ad exchang ...
- United Online Chooses OpenX Platform, Ends Partnership With PubMatic
Real-Time Daily, Tyler Loechner - Thursday, July 11, 2013
After a five year partnership with PubMatic, United Online Media Group th ...
- How Different Are The RTB Exchanges, Anyhow? Real-Time With ChoiceStream CEO Eric Bosco
RTBlog, Tyler Loechner - Thursday, July 11, 2013
I had the chance to speak with Eric Bosco, the recently appoint ...
- Rocket Fuel To Use Equinix/BrightRoll's VideoRTB+
Real-Time Daily, Tyler Loechner - Wednesday, July 10, 2013
Video advertising platform BrightRoll, along with data center company Equinix, today announc ...
- Adelphic, Neustar Partner To Bring Offline Data To Mobile RTB Platform
Real-Time Daily, Tyler Loechner - Wednesday, July 10, 2013
Targeted mobile advertising company Adelphic has partnered with Neustar to bring Neust ...
- Using Programmatic: Content Marketing Via Display Can Be As Effective As Social Media
Programmatic Insider, Skip Brand - Tuesday, July 9, 2013
Gilad de Vries wrote something in a column last week that real ...
- IDG Enterprise Private Exchange Enters Beta
Real-Time Daily, Tyler Loechner - Tuesday, July 9, 2013
IDG Enterprise today announced the launch of the IDG Enterprise Exchange (IDGEx ...
- Real-Time With Gourmet Ads' Founder, Benjamin Christie
RTBlog, Tyler Loechner - Monday, July 8, 2013
I recently met with Benjamin Christie, founder and president of Gourmet Ad ...
- PubMatic Partners With Italian Digital Agency
Real-Time Daily, Tyler Loechner - Friday, July 5, 2013
PubMatic has reportedly partnered with an Italian digital agency named ehi!, whi ...
- RTB: Digital's Holy Grail?
Around the Net in Real-Time, Tyler Loechner - Wednesday, July 3, 2013
In a recent article, Fourth Source commented on how real-time bidding (RT ...
- Apple, Verizon, and Thursdays All Grabbing Mobile Ad Share
MoBlog, Steve Smith - Wednesday, July 3, 2013
Velti's ad exchange showed substantial growth in the overall share of mobi ...
- Programmatic Direct As 'Interesting Compromise': A Talk With Yieldex's Tom Shields
Programmatic Insider, Skip Brand - Tuesday, July 2, 2013
Tom Shields, the co-founder and chief strategy officer of Yieldex, is concern ...
- Three Essential Truths about RTB
Real-Time Daily, Joshua Koran - Wednesday, July 3, 2013
The real-time bidding (RTB) industry is often rightfully called a confusing landsca ...
- Value, Not Cost, Should Be Focus In RTB
Around the Net in Real-Time, Tyler Loechner - Tuesday, July 2, 2013
A Marketing Land column yesterday detailed how real-time bidding (RTB) is "fundamental ...
- OpenX Adds Two Execs In New Positions
Real-Time Daily, Tyler Loechner - Tuesday, July 2, 2013
OpenX has today announced the hirings of Nicholas Cumins as senior vi ...
- Voltari Looks To Four Data Points For Targeting Mobile Ads
Data and Targeting Insider, Steve Smith - Monday, July 1, 2013
The company formerly known as Motricity is taking four key data poin ...
- DSPs: Still Not Enough
Programmatic Insider, Eric Bamberger - Monday, July 1, 2013
A colleague brought up some comments that I made two years a ...
- Mobile Ad Network Airpush Opens Up RTB Channels
Real-Time Daily, Tyler Loechner - Monday, July 1, 2013
Airpush, a mobile ad network that is only two years old, h ...