- Tremor Video Adds 7 Demand Side Partners
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Tremor Video on Monday announced it has partnered with seven demand-side platfor ...
- Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'
Real-Time Daily, Joe Mandese - Tuesday, September 30, 2014
Havas, a programmatic pioneer among agency holding companies that created both t ...
- The Audience Day Part
Audience Buying Insider, John Piccone - Friday, September 26, 2014
More and more marketers, reacting to the chaos of fragmented TV viewersh ...
- Clearstream Acquires EngageHD, Appoints Bennett As CTO
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Clearstream, a video ad targeting platform that uses real-time bidding (RTB), ...
- VivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Publicis Groupe's VivaKi on Thursday announced the launch of Quality Index v ...
- Attribution For RTB Marketers: Why Should I Care?
Programmatic Insider, Jeff Kaldahl - Thursday, September 25, 2014
If you work in real-time advertising, you shouldn't just care about attributi ...
- The Programmatic Obesity Problem
Programmatic Insider, Skip Brand - Tuesday, September 23, 2014
The latest threat to programmatic brand advertising (PBA) is obesity. Everyone kno ...
- TV Programmatic: The Best Of All Possible Worlds?
Audience Buying Insider, Mitch Oscar - Friday, September 19, 2014
There was a Panglossian philosophy, the metaphysico-theologo-cosmolo-nigology, espoused around the time ...
- Programmatic Concerns Are Real -- So Too Is The Virtuous Circle It Creates For Customer Data
London Blog, Sean Hargrave - Friday, September 19, 2014
Programmatic will always receive positive and negative comments and headlines. However, wh ...
- Nexage Sees Mobile Programmatic Spend Increase 227% YoY
Real-Time Daily, Tyler Loechner - Thursday, September 18, 2014
Mobile ad exchange Nexage on Thursday announced that programatic spend through i ...
- Adaptive Media Launches Video Ad Management Platform
Real-Time Daily, Tyler Loechner - Wednesday, September 17, 2014
Adaptive Media, a supply-side platform (SSP), this week announced the launch ...
- Native Exchange Sharethrough Acquires UK-Based Content Platform VAN
Real-Time Daily, Tyler Loechner - Thursday, September 18, 2014
Sharethrough, a native ad exchange headquartered in San Francisco, on Thursday announc ...
- Programmatic Brand Advertising: Measurement's Perfect Storm
Programmatic Insider, Skip Brand - Wednesday, September 17, 2014
Today's programmatic brand advertisers are finding it critical to build upon t ...
- Technology And The Media Planner
Programmatic Insider, Richard Jalichandra - Monday, September 15, 2014
Like many publishers, agencies are burdened by the sky-high procedural cost ...
- Microsoft Upgrades RTB Exchange, Adds Mobile, Windows 8 Inventory
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
Following through on its promise from last fall to up its ga ...
- As The Wind Blows, So Does Your Mobile RTB Campaign
RTBlog, Tyler Loechner - Tuesday, September 16, 2014
Marketers can get rather creative with targeting parameters, but still some ...
- Sizing Up RTB's Value For Large And Small Businesses
Programmatic Insider, James Green - Monday, September 15, 2014
The recent shift to real-time buying (RTB) and growth of programmatic marketi ...
- Programmatic Cross-Platform Integration: Where Are We?
Audience Buying Insider, Walt Horstman - Friday, September 12, 2014
Digital demand-side platforms (DSPs) have set the bar for what today's med ...
- Private Marketplaces Are A Win/Win
Programmatic Insider, Josh Wexler - Thursday, September 11, 2014
Private marketplaces are widely seen as a hot opportunity for brands a ...
- Renewed Focus On 'Tech' In Ad Tech Creates New Digital Big Five
Programmatic Insider, Skip Brand - Wednesday, September 10, 2014
Since the beginning of the digital media era, AOL, Microsoft, Yahoo, Goog ...
- EU Programmatic Spend Surges 249% YoY, Private Marketplaces Account For 27% Of Spend
RTBlog, Tyler Loechner - Wednesday, September 10, 2014
Advertisers in Europe spent 249% more through programmatic channels in Q2 20 ...
- Programmatic Backlash - The 5 Questions Brands Want Agencies To Answer
London Blog, Sean Hargrave - Tuesday, September 9, 2014
Today's news from the World Federation of Advertisers that nearly three ...
- Programmatic Rocks, But Don't Ignore The Gold Nuggets
Programmatic Insider, Gary Mittman - Tuesday, September 9, 2014
Programmatic clearly works, and it delivers real value to a lot ...
- The Upside Of Digital Advertising's Original Sin
Programmatic Insider, Jeremy Ozen - Monday, September 8, 2014
Recently Ethan Zuckerman wrote in The Atlantic that he had "come ...
- Russia's Search Engine Yandex Gains Marin Support In Midst Of Political Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 8, 2014
Political turmoil in Russia has not stopped U.S. and European companies fr ...
- Programmatic Transparency Could Drive A Wedge Between Clients And Agencies
London Blog, Sean Hargrave - Thursday, September 4, 2014
The biggest challenge right now for agencies is how to automate digit ...
- Location Fraud: Highly Accurate, But Non-Human
Mobile Insider, Jonathan Lenaghan - Thursday, September 4, 2014
While it's easy to write off fraud as a rare occurrence a ...
- Size Matters With Big Data And Internet of Things For Programmatic
Programmatic Insider, Skip Brand - Thursday, September 4, 2014
Even though we have been hearing a lot about big data, t ...
- Adform Toughens Up Against Ad Fraud With 'Bearskin'
Real-Time Daily, Tyler Loechner - Wednesday, September 3, 2014
Adform, a Denmark-based ad tech company, on Wednesday announced the launch ...