- Google AdX Leads RTB 'Trust Index' To Begin 2015
RTBlog, Tyler Loechner - Friday, January 30, 2015
In its second edition of the "Global Seller Trust Index" -- a ...
- Asda Programmatic Publisher Plans Not A Threat
Around the Net In MAD London, Sean Hargrave - Thursday, January 29, 2015
Asda's ambition to be viewed by brands and media agencies as ...
- Planning A Programmatic Practice: How-Tos
Programmatic Insider, Brian Nadres - Tuesday, January 27, 2015
More media planning and buying agencies are building their own programmatic capabilitie ...
- Trade Bodies Come Together To Tackle Ad Fraud
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
The advertising industry's trade bodies have confirmed that they will produce ...
- Ad Exchange Smaato Launches Mobile Ad Server
Real-Time Daily, Tyler Loechner - Wednesday, January 21, 2015
Smaato, a mobile ad exchange and supply-side platform (SSP), on Wednesday announc ...
- comScore's Inventory Packages Blend Programmatic, Direct
RTBlog, Tyler Loechner - Thursday, January 22, 2015
comScore this morning announced an initiative to bring pre-bid data to t ...
- Programmatic Data Doctors To Watch In 2015
Programmatic Insider, Skip Brand - Tuesday, January 20, 2015
For programmatic to truly lead all forms of digital marketing, data exper ...
- Remnant Is Dead -- Long Live Remnant!
Audience Buying Insider, John Piccone - Friday, January 16, 2015
Is "remnant" a good thing or a bad thing? How could t ...
- Viewability And Fraud Need To Be Prioritised - Then We Can Talk About Programmatic Data and Transparency
London Blog, Sean Hargrave - Thursday, January 15, 2015
Programmatic has one major trend for 2015. Stop allowing brands to p ...
- What We Can Learn From Walmart's Offline Strategies
Programmatic Insider, Jeremy Ozen - Thursday, January 15, 2015
With its Walmart Exchange platform, the company is focusing on leveraging i ...
- Brands Will Tinker With Bidding Algorithms In 2015, Says Millward
RTBlog, Tyler Loechner - Thursday, January 15, 2015
At the risk of beating a dead horse, Millward Brown has releas ...
- A World Without Cookies: Post-Apocalypse Or Better Marketing?
Programmatic Insider, Christopher Hansen - Tuesday, January 13, 2015
In the 1980s, the TV movie "The Day After" provided a glimp ...
- TV Audience Buying Is Only Half the Story
Audience Buying Insider, Walt Horstman - Thursday, January 8, 2015
As I read through the multiple year-end wrap-ups on the growth a ...
- Beating The Bots -- 3 Top Tips To Success
MAD London, Rachel Powney - Friday, January 9, 2015
Understanding fraud, insisting on transparency and measuring results accordingly will help bran ...
- Programmatic Brand Advertising's Mount Rushmore
Programmatic Insider, Skip Brand - Thursday, January 8, 2015
Mount Rushmore National Memorial is a sculpture carved into the granite fa ...
- CPG Brands: Seven Ways To Run A Better Programmatic Campaign
Programmatic Insider, Ben Plomion - Wednesday, January 7, 2015
Running programmatic campaigns for CPG brands has helped us learn a numb ...
- Verizon Taps AOL For Programmatic Video Partnership
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
Verizon has approached AOL about a potential acquisition or joint venture wi ...
- Nearly Three In Four FT.com Impressions On Open Exchanges Fraudulent
Around the Net In MAD London, Sean Hargrave - Monday, January 5, 2015
Cybercriminals are posing as British publishers, including the "Financial Times" and t ...
- Shape Up Or Ship Out -- FT.com Figures' Stark Warning On Digital Display
London Blog, Sean Hargrave - Monday, January 5, 2015
As "The Times" reveals that FT.com research shows nearly three in fo ...