- Even Coupons Have Gone Programmatic
Programmatic Insider, Tyler Loechner - Wednesday, July 29, 2015
News America Marketing's announcement that it has partnered with OwnerIQ to devel ...
- TV Will Be Bigger Than Ever: Q&A With WideOrbit's Eric Mathewson
MediaDailyNews, Charlene Weisler - Friday, July 24, 2015
Eric Mathewson, CEO of WideOrbit, started his career in another numbers-intensive industr ...
- Where Are The Women In Ad Tech?
Programmatic Insider, Tyler Loechner - Thursday, July 23, 2015
Denise Colella, CEO of digital ad tech firm Maxifier, was curious: H ...
- Less Than Half Of UK Display Ads Are Viewable
Around the Net In MAD London, Sean Hargrave - Wednesday, July 22, 2015
Less than half (49%) of online ads served in the UK m ...
- If 49% Viewability Doesn't Prompt Brands To Ask Media Agencies Searching Questions, Nothing Will
London Blog, Sean Hargrave - Wednesday, July 22, 2015
That's right -- the majority of display is now not viewable, leadi ...
- Programmatic Soars As Viewability Tumbles
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Programmatic continues to grow at a rapid rate, but only one ...
- Nestle And Tesco Claim Programmatic Success
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
You can't often get through a marketing conference without a panel ...
- In Defense Of Swapping: TV Programmatic Inventory
Audience Buying Insider, Mitch Oscar - Friday, July 17, 2015
One of the impediments to the acceptance of TV programmatic platforms ...
- Can Viewability Co-Exist With Programmatic Media?
Programmatic Insider, Brian Nadres - Thursday, July 16, 2015
Viewability continues to be one of the biggest media buying concerns f ...
- DataXu, Dstillery, Oracle Execs Form nToggle's Product Board
Real-Time Daily, Tyler Loechner - Friday, July 10, 2015
nToggle, a Boston-based ad tech firm, has been quietly growing its busines ...
- The Ironic Sophistication Of Viewability
Programmatic Insider, Tom Triscari - Thursday, July 9, 2015
Why do marketers buy display advertising? Why do they deal with su ...
- Unilever's Bold Move Makes Click Fraud A Very Public Discussion
London Blog, Sean Hargrave - Monday, July 6, 2015
Unilever has broken cover to discuss how 29% of Web traffic ...
- Will Rise Of The Programmatic Machines Spell The End For Media Agencies?
London Blog, Sean Hargrave - Thursday, July 2, 2015
Will brands go direct to market and ditch agencies? Will programmatic tu ...