Tag results for "rtb" for September 2015
- Programmatic Explained In A Short Video The Drum has teamed with the Trade Desk for a series ...
- Is Adland's Programmatic Knowledge Gap Due To Bright Things Leaving For Google?That's certainly how one very senior media buyer from a huge holdi ...
- ISBA Director Believes Programmatic Not Being Embraced For Advertisers' BenefitWhen I have examined some of the pushback I've had about ...
- Programmatic's Shift To Branding Is A Challenge For Marketers, Says QuantcastResearch conducted earlier this year by WBR revealed that 92% of markete ...
- Reputable Publishers Distance Themselves From Bot TrafficFraudulent traffic is a problem that continues to plague digital advertising, particular ...
- Transparency On Data Will Show Brands What Automated Buying Can Do For ThemIt's clear why agencies and publishers like automated buying -- but unt ...
- Programmatic Direct Takes Majority Of Digital Display Spend In USUS programmatic digital display ad spending will reach $15.43 billion this yea ...
- EBay's Programmatic Chief Says Ad Blocking Is Inevitable, Time To Get More RelevantResearch by GlobalWebIndex shows that people using ad blockers are likely ...
- The Problem Of Measuring Programmatic Video SuccessAccording to eMarketer, nearly 70% of UK and US marketers have mov ...
- UK's Channel 4 Broadcaster Sees Huge Potential In Programmatic VideoLast March, C4 struck a partnership with FreeWheel to create a marketpla ...
- Is Direct Programmatic Lining Them Up For Private Mobile RTB Conversion?The latest figures could suggest that direct programmatic leads in building awarene ...
- TubeMogul Invests In Programmatic TVProgrammatic video ad platform Tube Mogul has been investing "significant time a ...
- Townhall Media Taps OpenX For 'Header Bidding'Townhall Media, a conservative news organization and Salem Media Group company, h ...
- Programmatic Marketers Still Catching Up To Consumers On MobileWhen it comes to where programmatic display ads are being served, n ...
- Does Programmatic Media Work? Prove It!As usage grows and as more people learn about how it work ...
- NY-Based RTB Platform GetIntent Raises $1 MillionGetIntent, a New York-based startup with a real-time bidding (RTB) platform, th ...
- Sovrn Steps Into 'Header Bidding,' Releases Pre-Auction APIProgrammatic supply-side platform (SSP) sovrn on Tuesday announced that it has stepp ...
- Programmatic TV To Reach $17.3B Worldwide By 2019, Says IDC ReportEarlier this year, projections from IPG Mediabrands' Magna Global noted that "programmat ...
- About Half Of Agencies 'Unsure' They Trust ProgrammaticProgrammatic advertising is obviously top of mind for many in the digit ...
