- Polling Accuracy Difficult; More Back-Up Comparisons Utilized
Research Brief, Jack Loechner - Wednesday, May 30, 2012
For decades survey research has provided trusted data about political attitudes a ...
- Nestle Waters' Resource Promises 'Electrolytenment'
Marketing Daily, Karlene Lukovitz - Saturday, May 19, 2012
Resource's core target audience is women 35 to 45, typically married a ...
- Total Beauty Starts Premium Sampling Program
Marketing Daily, Sarah Mahoney - Saturday, May 12, 2012
Marketing in the beauty business has long been fueled by sampling, wi ...