- National Vs. Local Smackdown: How Well Do Advertisers Stand Up?
MAD, Larissa Faw - Tuesday, September 30, 2014
YP (formerly YellowPages.com) works to bring local consumer insight to national bran ...
- MMA Updates 'Optimal' Mobile Budget Share To 16%
Mobile Marketing Daily, Mark Walsh - Tuesday, September 30, 2014
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issu ...
- The Best Hours, Days For Search Marketing, Online Sales
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
John Gagnon breaks down the 24 hours in the top two shoppi ...
- How Many Is Too Many Keywords Per Campaign?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
There's a difference in opinion among marketers when it comes to t ...
- Content Needs Music, YouTube Subscription Service Update On Way
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
Google is planning to revamp its streaming music service in the ne ...
- Microsoft Looks To Enhanced Sitelinks To Boost Click-Through Rates
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 29, 2014
A handful of U.S. brands that have been piloting Bing Ads Enhanc ...
- For Content Marketing, Attribution Means Converting Data Into Actions
SearchBlog, Laurie Sullivan - Tuesday, September 30, 2014
Search marketers are shifting from the mindset of asking why they ne ...
- Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge
Social Media & Marketing Daily, Gavin O'Malley - Monday, September 29, 2014
The new Atlas is designed to allow advertisers to track impressions ...
- Most Marketers Don't Have Clear Mobile Objectives
Mobile Marketing Daily, Mark Walsh - Friday, September 26, 2014
More than half of marketers (57%) don't have defined mobile objectives, a ...
- Setting The Industry's Sights On Viewability
Real-Time Daily, Bob Liodice - Monday, September 29, 2014
For many people in the digital advertising industry, 2014 is turning in ...
- Does Google's Anti-Competition Defense Hold Water?
Around the Net in Search Marketing, Gavin O'Malley - Friday, September 26, 2014
While not exactly agreeing with News Corp’s recent assessment that Google ...
- When Content Strategy Back Roads Work Well
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 26, 2014
There are some content marketing rules that are okay for small business ...
- Integral Launches Tool To Measure Impact Of Viewability Rates
Real-Time Daily, Tyler Loechner - Friday, September 26, 2014
Integral Ad Science on Friday announced the launch of Causal Impact, ...
- Android Wear App Dev Guidelines Spotlight Ad Industry's Future As Watchmakers Fix Glitches
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 25, 2014
Wearable devices may take time to catch on as makers work o ...
- Android Users Drop Privacy Case Against Google
Online Media Daily, Wendy Davis - Thursday, September 25, 2014
A group of Android users who brought a class-action privacy lawsuit again ...
- Marketing's Newest Friends: Traditional IT Vendors Looking For Customer Data
SearchBlog, Laurie Sullivan - Wednesday, September 24, 2014
Salesforce this week announced that it has inked deals with media agen ...
- Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 23, 2014
Retargeting has been cited as one of the most powerful performance marketi ...
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
Global ad spending is back on a healthy expansion track, and mu ...
- Local Media Revenue Poised To Reach $140 Billion, Granular Targeting Cited
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Local media revenue is on track to reach $137 billion this ye ...
- The New Currencies For 21st Century Media
Real-Time Daily, John Snyder - Friday, September 19, 2014
Brands have traditionally planned media buys based on gender, geography and whi ...
- Tim Cook Accuses Google Of Gross Privacy Violations
Around the Net in Search Marketing, Gavin O'Malley - Thursday, September 18, 2014
With his back against the wall over consumer privacy issues, Tim Co ...
- Dentsu's iProspect Grabs Covario, Looks To Strengthen Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 17, 2014
The Dentsu Aegis Network acquisition of Covario announced Wednesday will bring i ...
- Google Adds Location, Schedule Bid Adjustments
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 17, 2014
Google has introduced a way to allocate a marketing paid-search budget ...
- IBM Releases Freebie Watson Analytics For the Masses
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 17, 2014
IBM on Tuesday released a cloud-based application it calls Watson Analytics ...
- Real-Time With New Chango CRO Lorizio On Branding Via Programmatic
RTBlog, Tyler Loechner - Wednesday, September 17, 2014
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief reven ...
- Judge Sides With Google In Domain Name Dispute
Online Media Daily, Wendy Davis - Friday, September 12, 2014
People might use the word "google" as a verb, but Google sti ...
- Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 11, 2014
Google, Bing, Yahoo and other engines continue to search for ways ...
- Publicis Groupe, Adobe Partner To Create New Holding Company Operating Model
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 10, 2014
Publicis Groupe and Adobe Systems announced a partnership Wednesday to build a ...
- iCrossing, Kenshoo Build Marketing Tool Chest
SearchBlog, Laurie Sullivan - Thursday, September 11, 2014
iCrossing's access to Hearst's audience data from 200 million unique monthly visito ...
- Bing Gives Marketers Tools To Dig Deeper Into Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 9, 2014
Bing has released a dashboard giving search marketers a six-month view th ...