- Russell Athletic Campaign Focuses On Motivation, Team Sports
MediaDailyNews, Laurie Sullivan - Friday, July 29, 2016
Russell Athletic has launched the Team On advertising campaign, bringing former N ...
- Performics, Northwestern Create Lab: Invest Resources To Study Intent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2016
Performance agency Performics has partnered with Northwestern University to form a search-bas ...
- Optimizing For Local When There's No Physical Location
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 29, 2016
Put user-focused content on category pages, use structure data to stand ou ...
- Microsoft Planning Additional Layoffs
Around the Net in Search Marketing, Gavin O'Malley - Friday, July 29, 2016
In May, Microsoft announced plans to cut 1,850 jobs. Now, we’re learni ...
- Facebook's Three-Stage Search Advertising Strategy Underway
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2016
During Facebook's second-quarter earnings call with analysts and investors Wednesday, CEO Ma ...
- China's Baidu Integrates U.S.-Based TUNE To Support Advertisers Globally
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2016
Baidu, China's major search engine, made a push to strengthen its glob ...
- Google Reports More Than $21 Billion Quarterly Revenue As Cost Per Click Declines
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2016
Alphabet, Google's parent company, reported second-quarter 2016 earnings Thursday that beat analyst ...
- Google Profit, Lower CPC, Driven By Mobile Wrapped In Machine Learning, AI
SearchBlog, Laurie Sullivan - Friday, July 29, 2016
Once the "Wild West of the digital marketing frontier," marketers have beco ...
- 'Voter Registration' Google Searches Up 190% After DNC Day 3
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, July 28, 2016
In a positive sign that the DNC has been exciting voters, Goog ...
- Laszlo Steps Down As Alphabet HR Head As Naughton Steps In
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 28, 2016
Laszlo Bock, longtime head of human resources at Google (and then Alphabet ...
- Carat, MediaCom, Zenith Rank As Top 3 Shops Clients Most Want To Work With
MediaDailyNews, Joe Mandese - Thursday, July 28, 2016
Dentsu Aegis' Carat, GroupM's MediaCom and Publicis' Zenith ranked as the t ...
- Verizon+Yahoo: What Advertisers Should Know
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2016
If companies could vote on Verizon's decision to acquire Yahoo's core asset ...
- 'Click-To-Call' Spending Estimated At Nearly $6 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2016
Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spendin ...
- Facebook Reports Seeing 2 Billion Searches Daily
SearchBlog, Laurie Sullivan - Thursday, July 28, 2016
Facebook will put a stronger emphasis on search services as it loo ...
- Google Search Results Leave Trump Out Of The Loop
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 27, 2016
A Wednesday morning search for "presidential candidates’" on google.com brought up ...
- Microsoft Word Researchers Use Bing Knowledge Graph To Pull Content From Web
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 27, 2016
Microsoft announced Tuesday a tool in Word it calls Researcher, which hel ...
- Programmatic All Abuzz Except For Small Agencies Lacking Skills
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 27, 2016
It appears that many of those who create ads at small agenci ...
- Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
Data and Targeting Insider, Laurie Sullivan - Thursday, July 28, 2016
Marketers strive to understand interests, needs and expectations of people that u ...
- Google Expanded Text Ads Roll Out, Higher CTRs For Tablets Than Smartphones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2016
Google began rolling out expanded text ads, responsive ads for display, a ...
- Where's The Hotspot? Google Makes Major Changes To Maps
SearchBlog, Laurie Sullivan - Wednesday, July 27, 2016
Looking for a hotspot? Google Maps now highlights the service in ...
- Google Adds Virtual Reality Features, AI Power To Extend Museum Experience
AI & IoT Daily, Chase Martin - Monday, July 25, 2016
Historic artworks are about to meet new technologies, thanks to Google. Artifici ...
- YP Introduces Audience Tracking Product
Mobile Marketing Daily, Ben Frederick - Monday, July 25, 2016
YP (formerly YellowPages), has announced the release of an audience-tracking product, call ...
- Verizon, Yahoo Could Reshape The Advertising Industry
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Tuesday, July 26, 2016
The blockbuster sale of Yahoo's core assets to Verizon Communications, announced ...
- Using Location Data To Inform Search
Search & Performance Insider, Aaron Baar - Tuesday, July 26, 2016
Once seen as a threat to traditional business (remember "showrooming"?), smartphones a ...
- Yahoo Releases Earnings, Reveals Testing Of Conversational Search, Virtual Assistance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2016
Yahoo CEO Marissa Mayer anticipates that much of the innovation in sear ...
- Verizon Looking To Rev Up AOL's Mobile, Programmatic Ads Through Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 25, 2016
Verizon bought Yahoo's core assets for billions, but analysts and industry inside ...
- 'Near-Me' Searches Become Dominant On Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2016
Some eight in 10 searches looking for the "best time" to vis ...
- SteelHouse Files Lawsuit Accusing Criteo Of False Advertising
SearchBlog, Laurie Sullivan - Tuesday, July 26, 2016
SteelHouse, an advertising software company, filed a lawsuit Tuesday in the Centr ...
- Not Good. People Still Struggle To Name Microsoft's Search Engine
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 25, 2016
People are still struggling to name Microsoft's search engine, which should ma ...
- AOL CEO Wants Google's, Facebook's Ad Market Share
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 25, 2016
AOL CEO Tim Armstrong said in an all-hands company meeting Monday th ...