- Lack Of Data Challenges Advertiser-Agency Relationship, ANA Survey Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2016
More than 80% of advertisers use data to help them manage agen ...
- Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2016
Visual IQ's acquisition of Munich-based Refined Labs, a cross-channel marketing attribution a ...
- Google To Get $5B Of WPP Clients' Budgets This Year, Says Sorrell
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2016
WPP CEO Sir Martin Sorrell said on the company's third-quarter earnings ca ...
- Alibaba Shuffles Entertainment Assets
Around the Net In Media, Gavin O'Malley - Monday, October 31, 2016
In what Reuters calls “a major reorganization of the company’s entertainment assets,&rdqu ...
- Bing Ads Lets Campaign Groups Share Budgets
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 31, 2016
Bing has released a feature called Shared Budgets that allows advertisers ...
- GIF Search Engine Giphy Gets $72M
Around the Net in Search Marketing, Gavin O'Malley - Monday, October 31, 2016
GIF search engine Giphy just raised an additional $72 million in fundi ...
- 'Stranger Things' Happening Through Google Allo
Mobile Marketing Daily, Laurie Sullivan - Friday, October 28, 2016
Google's Allo messaging app will send people on a "Stranger Things' scaveng ...
- Apple's App Store Search Ads Off To Strong Start
MoBlog, Gavin O'Malley - Monday, October 31, 2016
Apple has officially added Search Ads to its App Store in ...
- FTC Presses Court To Reconsider Ruling In Broadband Throttling Battle
PolicyBlog, Wendy Davis - Monday, October 31, 2016
A recent decision stripping the FTC of authority over AT&T takes ...
- Brand Web Sites Still Lack Mobile Readiness
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2016
Brands are doing a scary job of preparing their Web sites f ...
- Mattel Turns To Crowdsourcing Community To Create Content
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2016
Christopher Keenan, EVP of content production at Mattel, wants to create ...
- Baidu Takes Revenue Hit, Points To New Search Advertising Law And Vetting Process
SearchBlog, Laurie Sullivan - Monday, October 31, 2016
Baidu's new "tougher vetting process" for advertisers buying paid-search advertisements running acro ...
- Direct Marketing Association Rebrands To Data & Marketing Association
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
The Direct Marketing Association (DMA) on Thursday announced that it will rebra ...
- Google Reports Record Quarter, Majority Of Revenue Still From Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
Alphabet on Thursday reported a record $22.4 billion in sales for t ...
- Global Citizen Forgoes Search Opportunity, Capitalizes On Social
SearchBlog, Laurie Sullivan - Friday, October 28, 2016
'Tis the season to do good. One company in particular continues ...
- Turner Sports, Google Create, Post Video Ads During Game
Television News Daily, Laurie Sullivan - Thursday, October 27, 2016
Turner Sports and Google have teamed to create in-the-moment video ads ...
- FCC Passes Broad Privacy Rules, Limits Behavioral Advertising By Broadband Providers
Daily Online Examiner, Wendy Davis - Thursday, October 27, 2016
The FCC passed sweeping privacy rules on Thursday that prohibit broadband provide ...
- Adobe Predicts Mobile Holiday Retail Purchases To Fall Short On Record Traffic
Mobile Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
Mobile devices will overtake desktop shopping visits to retail Web sites ...
- FCC Passes Broadband Privacy Rules, Prohibits Behavioral Advertising By ISPs Without Opt-In Consent
PolicyBlog, Wendy Davis - Thursday, October 27, 2016
Broadband providers must obtain consumers' opt-in consent before drawing on their browsi ...
- Google Voice Search Comparison Shops On Mobile, Creating Audio Ad Opportunity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
Google has been testing a feature on mobile that allows consumers ...
- Conductor Wants To Help Marketers Make Sense Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2016
Despite all the access to data, marketers still struggle to see beyo ...
- iQuanti Creates Predictive Ranking Keyword Tool
SearchBlog, Laurie Sullivan - Thursday, October 27, 2016
The process allows brands to analyze each keyword to determine where t ...
- Qubit Machine Learning Identifies Lost Revenue
Data and Targeting Insider, Laurie Sullivan - Thursday, October 27, 2016
A London-based company has developed technology that tells marketers the revenue they' ...
- Roku, comScore To Deliver Video Ad Measurement Based On vCE
MediaDailyNews, Laurie Sullivan - Wednesday, October 26, 2016
Roku will become the first streaming platform to enable syndicated measurement ...
- Google Suspends Fiber Rollout
PolicyBlog, Wendy Davis - Wednesday, October 26, 2016
Google is retreating from an ambitious program to extend its Gigabit fib ...
- Google Acquires Eyefluence, Ramps Up Daydream VR Efforts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2016
Google has acquired a startup called Eyefluence, known for its eye-tracking technolog ...
- Google Sees Lift From Maps Ads, Local Mobile Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2016
An increasing number of local searches on Google Maps are turning ...
- BloomReach Acquires Hippo, Creates Content Management Business Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2016
BloomReach took a leap into content management Wednesday, announcing the acquisition ...
- Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales
SearchBlog, Laurie Sullivan - Wednesday, October 26, 2016
Thanksgiving Day store closures and an increasing number of mobile searches wi ...
- Ad Industry: FCC Shouldn't Break A Privacy Model That Works
Daily Online Examiner, Lou Mastria - Tuesday, October 25, 2016
Sometimes good government policy is as simple as a schoolyard aphorism: ...