- Invoca Secures $30 Million To Reduce Wasted Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2016
Invoca on Wednesday announced a $30 million Series D funding round, bringi ...
- Fullscreen Goes OTT, A Play For YouTube Fans
VidBlog, P.J. Bednarski - Wednesday, March 30, 2016
Fullscreen, the multichannel network with some of YouTube's best known stars, wi ...
- Netflix Lets You Be As Bad As You Wanna Be
Around the Net in Video, P.J. Bednarski - Tuesday, March 29, 2016
Unknown to viewers, Netflix has been throttling data rates for mobile viewe ...
- FCC Commissioner Wants Netflix Investigated For 'Misrepresentations'
PolicyBlog, Wendy Davis - Tuesday, March 29, 2016
Netflix's admission that it slows down video streams warrants a federal investigatio ...
- Microsoft Reuses Developer Strategy
SearchBlog, Laurie Sullivan - Tuesday, March 29, 2016
Microsoft has long used a strategy with business enterprise resource applications ...
- Netflix Dupes Smartphone Users With Secret Slowdowns
PolicyBlog, Wendy Davis - Friday, March 25, 2016
Netflix stunned the industry today with its admission that for more th ...
- Average Smartphone Order Size: $89; Mobile Conversion Rates Half Of Desktop's
Mobile Insider, Chuck Martin - Thursday, March 24, 2016
Mobile commerce has grown so much globally over the years that there ...
- Viant 2015 Analysis: Viewability Rates Hardly Budge
VidBlog, P.J. Bednarski - Tuesday, March 15, 2016
Only 46% of digital ads were "viewable" in 2015, about the sa ...
- Mobile Gaming Keeps Growing
MoBlog, Gavin O'Malley - Friday, March 11, 2016
Glance over at the person next to you on his phone. Chanc ...
- In Short, YuMe-IPG Research Says It Takes Time For An Ad To Get You To Buy
VidBlog, P.J. Bednarski - Friday, March 11, 2016
Micro-ads really don't seem to work all that well, at least n ...
- Mcommerce Nears Major Tipping Point
Mobile Insider, Gavin O'Malley - Thursday, March 10, 2016
Get ready for a major turning point in the world of ecommer ...
- Why Brands Still Underinvest In Mobile
Mobile Insider, Gavin O'Malley - Tuesday, March 8, 2016
Given all the hype and heaps of data showing the power ...
- Slack Technologies Enhances Messaging With Calls Feature
Mobile Marketing Daily, Gavin O'Malley - Wednesday, March 2, 2016
Vying for a bigger piece of the group-messaging marketplace, Slack Technologies ...
- Blippar Raises $54 Million To Build Out AR Visual Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 2, 2016
Blippar has raised another $54 million to further build out its augment ...
- Billboards That Track Consumers Raise Privacy Concerns, Sen. Franken Says
Daily Online Examiner, Wendy Davis - Tuesday, March 1, 2016
Clear Channel's new outdoor advertising initiative -- which involves tracking the physic ...
- Carrier IQ $9 Million Privacy Settlement Moves Forward
Daily Online Examiner, Wendy Davis - Tuesday, March 1, 2016
A judge has granted preliminary approval to a deal calling for softwa ...
- GoPro Rethinks Mobile Strategy
MoBlog, Gavin O'Malley - Tuesday, March 1, 2016
Something had to give after GoPro's crappy fourth quarter and sinking sto ...