- World Cup Ad Surge Boosts ITV
Around the Net In MAD London, Sean Hargrave - Wednesday, July 30, 2014
ITV has reported a 40% rise in pre-tax profits to GBP250m ...
- One In Three Think Nike Sponsored The World Cup
Around the Net In MAD London, Sean Hargrave - Monday, July 28, 2014
Nearly one in three consumers (30 percent) think Nike was an offici ...
- Has Social Killed World Cup Sponsorship?
London Blog, Sean Hargrave - Monday, July 28, 2014
If you spend upwards of $100m on sponsoring the World Cup, you ...
- BT Takes Sky To Court Over YouView Sports Channels
Around the Net In MAD London, Sean Hargrave - Friday, July 25, 2014
As the start of the Premier League season beckons, BT has tak ...
- Coke Tops List Of Consumer-Recognised World Cup Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
Coca-Cola has topped the list of brands that consumers can recall ...
- Nissan Inks Worldwide Deal With City Football League
Marketing Daily, Karl Greenberg - Thursday, July 17, 2014
Nissan's deal makes Nissan official auto sponsor of Manchester City Football Clu ...
- Sinclair Broadcasting Debuts American Sports Network
MediaDailyNews, Wayne Friedman - Thursday, July 17, 2014
Looking to boost its efforts for local, live programming, the big Sincla ...
- The 5 Tiers Of Soccer Retail Activation - And What's To Come
Engage:Hispanics, Roberto Siewczynski - Thursday, July 17, 2014
Every four years we have a FIFA World Cup. And every fo ...
- World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
London Blog, Sean Hargrave - Wednesday, July 16, 2014
The sums involved in partnering with and sponsoring the World Cup a ...
- Soccer Marketing Is On The Attack
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 15, 2014
The German national team famously overhauled its traditionally defensive-minded game into ...
- When Losing Is Winning
Marketing: Sports, Jim Yang - Tuesday, July 15, 2014
Now that the 2014 Fdration Internationale de Football Association (FIFA) World C ...
- Marketing To U.S. Hispanics Is Like The Offside Rule In Soccer
Engage:Hispanics, Alberto Navas - Thursday, July 10, 2014
Some rules in soccer, as in other sports, are based on absolute ...
- The Swoosh You Hear Is Nike Exiting Man U
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 10, 2014
Nike is taking its Swoosh off the shirts of Manchester United aft ...
- Why TV's World Cup Coverage Runneth Under
TVBlog, Joe Mandese - Tuesday, July 8, 2014
For a sport that seems as simple as soccer does, the bigge ...
- Chevy Launches Manny United Effort; Logo On Jerseys
Marketing Daily, Karl Greenberg - Thursday, July 3, 2014
Today is the day for Chevrolet. In a $70 million deal, t ...
- Manchester United Means Global Reach For Chevrolet
Marketing Daily, Karl Greenberg - Monday, July 7, 2014
For Chevrolet, the big play is getting its logo on Manchester Unit ...
- World Cup Scores Major Growth Ratings For Networks
MediaDailyNews, Wayne Friedman - Thursday, July 3, 2014
Boosted by its over-achieving U.S. soccer team, ESPN's World Cup ratings a ...
- 2014 FIFA World Cup: The Newest Digital Cross-Cultural Brand
Engage:Hispanics, Jose Villa - Thursday, July 3, 2014
In the last year, I have introduced a new approach to marketin ...