- Social Leaves the Silo
Media Magazine, Catharine P. Taylor - Friday, September 28, 2012
As marketers learn to focus more on roo (return on objective) th ...
- Beyond Lulz: Social Grows Up
OMMA Magazine, Carrie Cummings - Friday, September 28, 2012
My contentious relationship with social media is made worse when I'm remind ...
- New Green Mountain Campaign Focuses On Fair Trade
Marketing Daily, Karlene Lukovitz - Friday, September 28, 2012
Among other elements, the "Great Coffee, Good Vibes, Pass It On" campai ...
- Social Media Interactions May Influence Offline Behavior
Online Media Daily, Laurie Sullivan - Friday, September 28, 2012
About 56% of consumers participating in a study analyzing how Twitter tweet ...
- Who Uses Google+
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 28, 2012
eMarketer points to a search marketing study from SEOmoz estimating that on ...
- Toyota Tundra Versus A Space Shuttle
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
The Tundra will tow the Endeavour and its extremely heavy trailer a ...
- Microsoft Bing Inks Klout
Online Media Daily, Laurie Sullivan - Thursday, September 27, 2012
Microsoft made a "strategic investment" in Klout as part of a multiye ...
- Why Myspace Is Like Your Ex-Boyfriend
Social Media Insider, Catharine P. Taylor - Friday, September 28, 2012
Maybe it's a sign of my pitiful life that I've spent pa ...
- High School Students Use Social Media to Research Colleges
The Social Graf, Erik Sass - Friday, September 28, 2012
Considering that Facebook started out as a social network exclusively for colle ...
- UK Firm Offers Social Media Insurance
Around the Net In OMD Europe, Nina Lentini - Wednesday, September 26, 2012
IAllow will help bury search engine results of your embarrassing social med ...
- How Yoplait Grew Facebook Likes By 800K In A Year
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
Largely by moving away from an impersonal, push-marketing approach to a mo ...
- Fiat Plays Monopoly With McDonald's
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Fiat and McDonald's are taking a chance on the 20th anniversary ...
- Truth Takes Its Act On The Road
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Truth has never tried its own branded concert series until now. T ...
- Oreo's Daily Twist To Culminate In Live, Crowdsourced Ad
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
For the finale of its 100th-anniversary "Daily Twist" ad campaign, Oreo wi ...
- Obama, Romney Find Political Power In Online Ads
Online Media Daily, Laurie Sullivan - Wednesday, September 26, 2012
The U.S. presidential candidates put a heavy focus on display, social a ...
- Social Media Leads To Email And Search Conversion Path
Online Media Daily, Laurie Sullivan - Wednesday, September 26, 2012
Email and search marketers might feel as if they have an uphi ...
- Latest Social Media Craze: Syphilis
The Social Graf, Erik Sass - Thursday, September 27, 2012
Oh my. Social media gets blamed -- justly or unjustly -- f ...
- Facebook Declines In Social Video Engagement, Web Site Visits Rise
VidBlog, Daisy Whitney - Thursday, September 27, 2012
Facebook is still a dominant force in social advertising, but it h ...
- Most Brits Active In Social Media; Facebook Reigns
Around the Net In OMD Europe, Nina Lentini - Tuesday, September 25, 2012
Facebook is the most popular social media site in the UK, wi ...
- Does Negative Buzz Foretell Shrinking Audiences for NFL Games?
The Social Graf, Erik Sass - Wednesday, September 26, 2012
You don't have to be a football fan to know that t ...
- Biggest 30 Advertisers On Facebook
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
Facebook makes $1 billion per quarter in ads. From whom? The t ...
- Facebook Photo Recognition Tool 'De-faced'
Around the Net In OMD Europe, Nina Lentini - Monday, September 24, 2012
Facebook is shutting down its facial-recognition photo tool in Europe, following objectio ...
- Apple Pips YouTube, Aston Martin As 'Coolest Brand'
Around the Net In OMD Europe, Nina Lentini - Monday, September 24, 2012
Twitter has overtaken Google in the annual CoolBrands list for 2012, thedrum.co. ...
- UK Journalists Increasingly Rely On Social Media
Around the Net In OMD Europe, Nina Lentini - Monday, September 24, 2012
More than 25% of UK journalists say they cannot work without soci ...
- Social Business Is Guacamole
Marketing Daily, Drew Neisser - Tuesday, September 25, 2012
Social media is like an avocado: tougher to grow than you m ...
- Planet Fitness Pushes 'Pat On The Back'
Marketing Daily, Aaron Baar - Monday, September 24, 2012
Rather than talking about "getting ripped," losing weight or other traditional g ...
- Farmers Insurance Rides With Kasey Kahne
Marketing Daily, Karl Greenberg - Monday, September 24, 2012
Farmers Insurance is angling for pole position on the NASCAR track. T ...
- Emmys Hyped By Social Media Interactions
MediaDailyNews, Wayne Friedman - Monday, September 24, 2012
Social media TV consumers hyped ABC's "64th Prime Time Emmy Awards" ...
- Foursquare For Great White Sharks
Online Spin, Max Kalehoff - Tuesday, September 25, 2012
Who said mobile check-ins were just for humans? They also work we ...
- Online Life in Pictures
Research Brief, Jack Loechner - Tuesday, September 25, 2012
A nationally representative phone survey, by the Pew Research Center's Internet &am ...