- The Issue Of Defining A 'Target'
Engage:Hispanics, Juan Aceves - Friday, November 29, 2013
It seems like an increasingly segmented classification of Hispanics is more th ...
- Selfie Is The Word Of The Year. Is Your Advertising Capturing This New Behavior?
Engage:Men, Jamie Goin - Friday, November 29, 2013
You've probably read the headlines of the past month regarding the wo ...
- Bushmills' Aaron Paul 'Meteor' Video Has ... Impact
Marketing Daily, Karlene Lukovitz - Friday, November 29, 2013
The story: He and another friend supposedly spread meteorites and dry i ...
- There's No Business Like Show Business - Strategies For Successful Theater Marketing
Marketing: Entertainment, Matt Taylor - Friday, November 29, 2013
When you think about live theater, what comes to mind for mo ...
- GoDaddy Founder Buys Arizona Ad Agency
Mediapsssst, Richard Whitman - Friday, November 29, 2013
If anybody can tart up Adland more than it already is it ...
- Social Media Also Medium To Give Thanks
Online Media Daily, Gavin O'Malley - Wednesday, November 27, 2013
Is social media turning us into detached, self-centered narcissists? That the sector ...
- 3/4 of Pinterest Usage on Mobile
Research Brief, Jack Loechner - Friday, November 29, 2013
According to Piqora, having performed "the first scientific and quantitative research" ...
- Software Can Suggest Privacy Settings
The Social Graf, Erik Sass - Friday, November 29, 2013
Social media privacy settings are supposed to be easily understood and manage ...
- Social Networks Must Lead In Responsibility
Online Media Daily Europe, Andy Oakes - Thursday, November 28, 2013
The other day on BBC Radio I heard a shocking program abo ...
- 'Meet The Press' Adds Twitter Interview
Around the Net In Media, Phyllis Fine - Wednesday, November 27, 2013
TV's longest-running program, "Meet the Press," recently added to its digital footpri ...
- 3 Untapped Opportunities In The Race For Black Friday
Marketing Daily, Tania Yuki - Wednesday, November 27, 2013
The race for Black Friday is officially on -- and retailers a ...
- NCM Helps Jeep Dream Big With Walter Mitty
Marketing Daily, Karl Greenberg - Tuesday, November 26, 2013
The campaign rides on a distribution network that travels far beyond t ...
- Cold, Calculated Playfulness
Marketing Daily, Todd Copilevitz - Wednesday, November 27, 2013
If you thought the Pepsi Challenge was brass knuckle tactics, then str ...
- Good Earth Tea In 'Untamed' Brand Makeover
Marketing Daily, Karlene Lukovitz - Tuesday, November 26, 2013
The makeover is designed to differentiate Good Earth Tea at a ti ...
- Century 21 Offers 'Tryptophan Slow Jam'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
Century 21 has created a song and music video to celebrate t ...
- Looking For the Chat App Model, Kik Calls Up One Direction
Mobile Insider, Steve Smith - Wednesday, November 27, 2013
In a program with Sony built by IPG Media Lab, the mobi ...
- ESPN's Mobile Traffic Edges Desktop Again
Online Media Daily, Mark Walsh - Tuesday, November 26, 2013
With the college football, NFL, NBA, and NHL seasons all underway ...
- Hyundai Goes From 0 To 60 In Less Than A Vine
Out to Launch, Amy Corr - Wednesday, November 27, 2013
To prove the performance of its 429-horsepower Genesis R-Spec, Hyundai took ...
- Walmart Tops Social Sharing
The Social Graf, Erik Sass - Wednesday, November 27, 2013
You may have heard of this thing called Black Friday? It's t ...
- Twitter Refines "Age Gate" System For Spirit Brands
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 26, 2013
Twitter just became a friendlier place for booze brands and other age-sensiti ...
- CNN Taps Instagram For "Scenes"
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 26, 2013
CNN is taking readers behind the scenes with Scenes From the Fie ...
- American Express Celebrates 'Member Since'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
"Since the launch of the 'Member Since' app, we've seen Amex cardmembe ...
- Campbell's Homestyle In Pinterest Holiday Sweeps
Marketing Daily, Karlene Lukovitz - Monday, November 25, 2013
At the end of the video -- which is being distributed throu ...
- 1D Brings 'Midnight Memories' To Clear Channel
Marketing Daily, Karl Greenberg - Monday, November 25, 2013
The promotion involved the band asking fans to post photos at Tumb ...
- As Content And Conversation Become Advertising, Brands Must Have Personas
Online Spin, Max Kalehoff - Tuesday, November 26, 2013
Consumer brands often develop big brand bibles, but they are largely ineffecti ...
- Digital Media Linked to More Sex; Also, Less
The Social Graf, Erik Sass - Tuesday, November 26, 2013
Digital media is encouraging people to have more sex -- or may ...
- Social: Commerce Cornerstone For Women Worldwide
Marketing Daily, Karl Greenberg - Friday, November 22, 2013
A research collaboration between MSL Group and Randi Zuckerberg, CEO and found ...
- Nissan's Marketing Innovation Lab Flips For GT-R
Marketing Daily, Karl Greenberg - Saturday, November 23, 2013
The GT-R effort comprises a trio of just-launched digital magazines on Flipboar ...
- Jack Daniel's Rewards Worst Holiday Gifts
Marketing Daily, Karlene Lukovitz - Saturday, November 23, 2013
Jack Daniel's, with its agency Arnold Worldwide, is running a digital/social conte ...
- Trouble Installing New Printer? Blame It On The Brand!
Marketing Daily, Steve McClellan - Monday, November 25, 2013
Everyone else does. New research from SMG and Mashwork shows that t ...