- Snapchat Will Use Nielsen's Digital Ad Ratings
VidBlog, P.J. Bednarski - Thursday, February 25, 2016
It's Snapchat's first hook-up with a campaign ratings measurement from an outsi ...
- Quantifind Secures $30M In Funding From Data Strategy
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 24, 2016
Quantifind has secured $30 million in funding led by global investment fi ...
- Movie Fans Want 'The Revenant' For Best Picture And Its Star For Best Actor
MAD, Steve McClellan - Tuesday, February 23, 2016
That's according to marketing technology firm Amobee, which measured the movie-related conte ...
- Texas Tourism Highlights Traveler Discoveries
Marketing Daily, Tanya Gazdik - Wednesday, February 24, 2016
The campaign targets Boomer, Millennial and Gen X travelers, with an emphas ...
- Is Instagram Getting Greedy?
MoBlog, Gavin O'Malley - Wednesday, February 24, 2016
Yesterday, I marveled at Instagram's age-defying growth. Today comes word that t ...
- New Foursquare Attribution Tool Integrates With All Digital Campaigns
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 23, 2016
Foursquare is rolling out a new attribution tool that can measure t ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, February 24, 2016
The promotion of XFINITY X1 ahead of the 2016 Oscars edged t ...
- Facebook Rolls Out Emoji Responses
The Social Graf, Erik Sass - Wednesday, February 24, 2016
The world erupted with joy, or at least "Wow," as Facebook introduc ...
- Brit Awards Will Be Most Digital Yet
Around the Net In MAD London, Sean Hargrave - Tuesday, February 23, 2016
The Brit Awards 2016 will be the most digital ever in t ...
- Internet, Smartphone Use Rises In Emerging Nations
Mobile Marketing Daily, Gavin O'Malley - Monday, February 22, 2016
Smartphone ownership rates in emerging and developing nations are rising at ...
- Instagram Can't Stop Growing
MoBlog, Gavin O'Malley - Tuesday, February 23, 2016
No spring chicken, Instagram's growth is supposed to be maturing. For no ...
- NEW! Captain Obvious To Run For President... Literally
Out to Launch, Amy Corr - Monday, February 22, 2016
Captain Obvious, the brand ambassador for Hotels.com, announced his intentions of runni ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, February 23, 2016
Adidas's 'I'm Here To Create' campaign continues to generate high engagement acro ...
- Conservatives Accuse Twitter of Censorship
The Social Graf, Erik Sass - Tuesday, February 23, 2016
Twitter's new Trust & Safety Council is silencing political speech on t ...
- Pixability Puts Windows In The Walled Garden
VidBlog, P.J. Bednarski - Tuesday, February 23, 2016
Pixability's v4 helps advertisers place messages on four major platforms' "walled garden ...
- Facebook's Big Virtual Reality Gamble
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, February 22, 2016
Wired writer Cade Matz investigates Facebook’s ambitious virtual reality strategy. “Ever sin ...
- When You're Stalked Online
Around the Net in Video, P.J. Bednarski - Monday, February 22, 2016
SyFy network next month premieres a series, "The Internet Ruined My Lif ...
- Bloglovin' Expands With Acquisition Of Sverve
MAD, Steve McClellan - Friday, February 19, 2016
Bloglovin' said the deal would expand its native advertising offerings for bran ...
- Ram Launches Comedic Web Series For ProMaster
Marketing Daily, Tanya Gazdik - Sunday, February 21, 2016
The approach provides a way for the brand to connect with commerci ...
- Ads To Appear In Facebook Messenger
Social Media & Marketing Daily, Gavin O'Malley - Friday, February 19, 2016
It looks like Facebook is finally ready to capitalize on its huge ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, February 22, 2016
Lego controlled the leaderboard over the weekend, recording over 4 million engagemen ...
- Zuck Touts VR As Future Of Social Media
The Social Graf, Erik Sass - Monday, February 22, 2016
Facebook founder and CEO Mark Zuckerberg touted virtual reality as the futu ...
- Social Networks Crippled By Unsubscribes
Email Marketing Daily, Jess Nelson - Friday, February 19, 2016
Unroll.me, a Web-based mobile application that allows consumers to unroll from ema ...
- Zaius Extends Behavioral Marketing Engine
Email Marketing Daily, Jess Nelson - Friday, February 19, 2016
Zaius, a B2C behavioral marketing company, extended its email marketing technology ...
- Twitter Makes It Easier For Customer Service To Switch To Direct Messages
Around the Net In MAD London, Sean Hargrave - Friday, February 19, 2016
Twitter is trying to make it easier for businesses to deal wi ...
- Twitter Adds GIF Button, User Numbers Fall
Social Media & Marketing Daily, Gavin O'Malley - Thursday, February 18, 2016
Facing an increasingly hostile investor community, Twitter continues to roll out n ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, February 19, 2016
An angel takeover of the Victoria's Secret Instagram account earned the bra ...
- Twitter Ban Deals Setback To ISIS Propaganda Campaign
The Social Graf, Erik Sass - Friday, February 19, 2016
The terrorist group and self-proclaimed caliphate Islamic State has pioneered the u ...
- BA Switches Social To Cedar
Around the Net In MAD London, Sean Hargrave - Thursday, February 18, 2016
British Airways has moved its U.K. social media account from SapientNitro ...
- Half Of CMOs Only Rate Social Media ROI As 'Average'
Around the Net In MAD London, Sean Hargrave - Thursday, February 18, 2016
Despite the rapid increase in social media ad budgets, many senior markete ...