- Jim Beam's Red Stag Sponsors Kid Rock Tour
Marketing Daily, Karlene Lukovitz - Friday, May 29, 2009
The celebrity tie-ins include a "Call of the Wild" sweepstakes in whi ...
- Anheuser Safety Campaign Features NASCAR Star
Marketing Daily, - Wednesday, May 27, 2009
NASCAR legend Richard Petty is the spokesperson for a new Anheuser-Busch campai ...
- Sobieski Expands 'Truth In Vodka' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, May 20, 2009
The "Truth in Vodka" campaign, which urges consumers to focus on what ...
- Survey Finds Fewer Drinking, Eating Out
Marketing Daily, - Wednesday, May 13, 2009
The Nielsen Company's new U.S. consumer survey shows that 56% of consume ...
- Rise, Fall And Resurrection Of Smirnov Subject Of New Book
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
Pyotr Smirnov, a nearly illiterate serf, went to Moscow in the la ...
- Heineken Touts Tecate Light In Dual Effort
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
Tecate brand steward Carlos Boughton says the point of a bifurcated campai ...