- Knob Creek Bourbon Turns Shortage To Advantage
Marketing Daily, Karlene Lukovitz - Friday, July 31, 2009
Distributors and spirits media received empty bottles of Knob Creek with ...
- Southern Comfort Breaks Out Its Digital Media Plan
Marketing Daily, Aaron Baar - Wednesday, July 29, 2009
"Everything we're doing starts with the digital property," the brand's Lena DerOhannessi ...
- Tequila Herradura Revamps Packaging
Marketing Daily, Karl Greenberg - Tuesday, July 28, 2009
The effort is being supported by a national advertising campaign via Draftfcb-Chicag ...
- Patrón Club Leveraging Content Partnerships
Marketing Daily, Karlene Lukovitz - Friday, July 24, 2009
The content-provider sites create and promote events, many of which are exclusi ...
- Diageo Crowns the World's Greatest Mixologist
Marketing Daily, - Friday, July 17, 2009
Diageo has awarded its Reserve Brands World Class Bartender of the Ye ...
- States Looking At Other Hot-Selling Caffeinated Malt Liquors
Around the Net In Brand Marketing, Thom Forbes - Friday, July 17, 2009
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- Southern Comfort Backs Playboy Web Series
Marketing Daily, Aaron Baar - Thursday, July 16, 2009
"One of the key insights we've had is that adults 21-29, w ...
- Upscale Stores Hope Booze, Beer Boost Sales Among Men
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 9, 2009
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- Tanqueray Is Out With First Global Effort
Marketing Daily, Aaron Baar - Monday, July 6, 2009
One out-of-home execution features the headline: "Keep your tongue guessing," while anoth ...
- Who Enjoys Mixed Drinks?
Marketing Daily, - Wednesday, July 1, 2009
Top 10 DMAs in which live adults who enjoyed mixed drinks ...