- Three Olives' O-Face Campaign Moves to TV
Marketing Daily, Karlene Lukovitz - Thursday, August 27, 2009
For the $10 million TV portion of the campaign, to air ...
- Captain Morgan Adds Voicemail Pranks To Effort
Marketing Daily, Karlene Lukovitz - Wednesday, August 26, 2009
Diageo Rums Director of Marketing Tom Herbst describes the voicemail tool ...
- Cruzan Rum Spotlights Authenticity
Marketing Daily, Karlene Lukovitz - Tuesday, August 18, 2009
The core elements of the creative for the out-of-home-focused campaign are t ...
- 1800 Tequila Signs As Lakers' First Spirits Sponsor
Marketing Daily, Karlene Lukovitz - Friday, August 14, 2009
1800's Lakers partnership is a highly visible addition to the brand's male-oriente ...
- Jimmy Bedford, Guardian Of Jack Daniel's, Dies At 69
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 11, 2009
...
- Puerto Rico Steps Up To Plate With Mets, Rums
Marketing Daily, Karl Greenberg - Wednesday, August 5, 2009
"For the first time, we are integrating direct sales into promotions a ...
- Malibu Rum Debuts 'Get Your Island On' Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 4, 2009
The advertising campaign features four 30-second spots in which radio personalities ...