- Diageo Ready To Spend Again; Says Promotions Have Hit Bottom
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
After 18 months of reduced advertising expenditures and discounting, the president ...
- Skyy Hooks Up With 'Sex And The City 2'
Marketing Daily, Karlene Lukovitz - Thursday, February 18, 2010
"This year, we are doing much of the same, but making [t ...
- Rums Of P.R. Campaign 'Reflects' On Variety
Marketing Daily, Karl Greenberg - Thursday, February 18, 2010
Ads with headlines like "Passion," "Versatility," "Dedication" and "Perfection" are aimed ...
- Herradura Launches Site With Premium Message
Marketing Daily, - Thursday, February 11, 2010
Tequila Herradura has revamped Herradura.com as part of an effort to ta ...
- Moët & Chandon To Star At Academy Awards
Marketing Daily, - Wednesday, February 10, 2010
Moët & Chandon's flagship champagne, Impérial, Grand Vintage 2003 and Nectar Impéri ...
- Private-Label Growth Outpacing Brands
Marketing Daily, Karlene Lukovitz - Monday, February 8, 2010
"Wine is a highly fragmented category, and we believe that in ma ...
- Americans Drink More Booze But Spend Less On It
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 3, 2010
Consumers drank "value" brands of bourbon, vodka and tequila at the expen ...
- Jim Beam Thanks Troops Via VIP Contest
Marketing Daily, Karlene Lukovitz - Tuesday, February 2, 2010
As for Jim Beam's overall marketing focus, the brand has been conscious ...