- Captain Morgan Lime Bite Hits TV
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The series of three, 15-second TV spots, all falling under a "Delicio ...
- Jim Beam Offers Exclusive Kid Rock Downloads
Marketing Daily, Karlene Lukovitz - Wednesday, April 28, 2010
According to Beam, this is the first time a spirits brand a ...
- Moët Extends Hollywood Ties With 'Sex and City 2'
Marketing Daily, Karlene Lukovitz - Tuesday, April 20, 2010
While the producers are trying to keep at least a few surpris ...
- Kraft, Tecate Share Hispanic Marketing Knowledge
Marketing Daily, Karlene Lukovitz - Tuesday, April 13, 2010
Key principle #1 is developing a deep understanding of the lifestyles a ...
- Tecate's Latest Personalizes 'Character' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, April 13, 2010
The more personalized creative approach represents a "natural evolution" of the "c ...
- Bacardi Variety Leverages Facebook, Mobile
Marketing Daily, Karlene Lukovitz - Monday, April 12, 2010
The integrated campaign for Torched Cherry, which combines the flavors of Barbad ...
- Tecate Weighs In for Mayweather Vs. Mosley
Marketing Daily, - Saturday, April 10, 2010
Tecate is launching its promotional program for the "Who R U Picking ...
- Tip Off: Bacardi Inks NBA Sponsorship Deal
Marketing Daily, David Goetzl - Monday, April 12, 2010
Bacardi will also attach its brand to the NBA's summer league a ...
- Beam Global's Effen Vodka Gets Provocative
Marketing Daily, Karlene Lukovitz - Wednesday, April 7, 2010
The tongue-in-cheek campaign plays on the name for decidedly suggestive, risqué effec ...