- Stoli: Go 'F' Yourself
Marketing Daily, - Thursday, May 26, 2011
Given that even a suggestion of profanity (never mind actual profanity) ...
- Diageo Reportedly Looking To Buy Jose Cuervo
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 26, 2011
British spirits holding company Diageo is in talks to buy family-owned Jo ...
- Bacardi Campaign Brings It All Together
Marketing Daily, Karlene Lukovitz - Tuesday, May 24, 2011
An anchor of the new campaign is a 30-second TV spot, "Inventions ...
- Grey Goose TV Spot Backs New Facebook Initiatives
Marketing Daily, Karlene Lukovitz - Tuesday, May 17, 2011
The television buy and supporting digital and other media (including streaming vide ...
- Chivas Loyalty Program Using 2D Barcodes, Multimedia
Marketing Daily, Karlene Lukovitz - Wednesday, May 11, 2011
To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal ...
- Maker's Mark Launches First TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 10, 2011
Print and out-of-home will remain Maker's Mark's dominant advertising media for t ...
- Stoli Has Four Shops To Choose From For Global Creative After Ogilvy
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
Stolichnaya is in its final four in a search for a glob ...
- Alcohol Brands Buying Ads On Twitter
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 4, 2011
Promoted Tweets now include booze because older people are tweeting. ClickZ repor ...
- Television Ads For Alcoholic Beverages Raise Favorability But Also Binge Drinking
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 3, 2011
New data revealed at a conference on pediatric medicine may give ammuniti ...