- Bacardi Campaign Using Live Nation Platforms
Marketing Daily, Karlene Lukovitz - Friday, June 24, 2011
In an extension of its "Bacardi Together" campaign, Bacardi rum has launch ...
- Pernod Ricard Looks For Higher European Market Share
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 24, 2011
Pernod Ricard SA plans to increase its market share in Western Euro ...
- Southern Comfort Lime Launches Social Hub
Marketing Daily, Karlene Lukovitz - Wednesday, June 22, 2011
The concept: Helping SoCo fans to plan and interact throughout their nigh ...
- At Cannes: Diageo CMO On Brand Strategy
Marketing Daily, Joe Mandese - Tuesday, June 21, 2011
During Monday's Media Festival sessions, Diageo CMO Andy Fennell reminded attendees th ...