- P&G Extends Sponsorship With Olympic Games
Marketing Daily, Karl Greenberg - Wednesday, September 30, 2009
Jason Dial -- former director of global sports marketing for P&G, w ...
- Brands, Sports Properties On Sponsorship: 'Go Deep!'
Marketing Daily, Karl Greenberg - Wednesday, September 30, 2009
ROI was the theme of the Sports Sponsorship Symposium on Wednesday ...
- 'Reader's Digest' Matters To True North
MediaDailyNews, Aaron Baar - Wednesday, September 30, 2009
Since launching last year, Frito-Lay's True North snack brand has encouraged peop ...
- Gatorade Looks For Bolt From Usain
MediaDailyNews, David Goetzl - Wednesday, September 30, 2009
Gatorade's top marketing executive said Wednesday that Jamaican sprinter Usain Bolt h ...
- Gillette Taps Matt Ryan As MVP For Fusion
Marketing Daily, Karl Greenberg - Monday, September 28, 2009
The TV spot, via BBDO New York, starts this week on netwo ...
- 'Kimmel' Grabs Bud Light for Concerts, Live Spots
Around the Net In Media, Joan Voight - Sunday, September 27, 2009
Bud Light and ABC's "Jimmy Kimmel Live" have struck a wide-ranging de ...
- Visa Renews NFL Sponsorship
Marketing Daily, - Tuesday, September 22, 2009
Visa has renewed its longstanding sponsorship with the National Football League throu ...
- On A Wing And A Player
Marketing: Sports, Barry Janoff - Tuesday, September 22, 2009
During these times of economic challenges, airlines are not flying as hig ...
- Kia Adds Awards Sponsorship To WNBA Deal
Marketing Daily, Karl Greenberg - Wednesday, September 16, 2009
The Kia brand will be part of the formal award presentations a ...
- Marketers Likely To Stick With Serena Despite Profane Tirade
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 16, 2009
Serena Williams' ballistic tirade at a line judge at the U.S. Op ...
- Keeping Score Of Marketers' Efforts At The U.S. Open
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 9, 2009
Allen Adamson, managing director of the New York office of Landor Associate ...
- Cars.com Re-Ups With ESPN 'College Football'
Marketing Daily, Karl Greenberg - Friday, September 4, 2009
Carolyn Crafts, Cars.com's VP of marketing, says the company's TV buy ...
- Future Trends In Sponsorship
Marketing: Sports, Darren Marshall - Tuesday, September 8, 2009
Based on our work with a large number of U.S. and glob ...
- ESPN Creates 'Football Fridays' for Wendy's
Around the Net In Media, Joan Voight - Tuesday, September 1, 2009
Wendy's has inked an exclusive five-month sponsorship deal with ESPN, using t ...
- 'Gourmet,' WGBH Hit Culinary Trail
MediaDailyNews, Fern Siegel - Tuesday, September 1, 2009
Hoping to capitalize on viewers' endless appetite for food shows, Gourmet magazi ...
- U.S. Olympics Lands Key Sponsor In P&G
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
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