- Marketers Ready For World Cup
Around the Net In Media, Fern Siegel - Wednesday, March 31, 2010
Advertisers are already gearing up for June 11-July 11 and the Wor ...
- Placement Supports New Mercedes Vehicles
Marketing Daily, Karl Greenberg - Wednesday, March 31, 2010
The company is also sponsoring -- and has several products in ...
- Hain Celestial Sponsors PBS Food Program
Marketing Daily, - Tuesday, March 30, 2010
Hain will promote its Imagine Natural Creations line of natural and organ ...
- GM Slashes Sponsorship Bucks By 60% From Pre-Bankruptcy Level
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
...
- Chevy Extends Deal With Fishing Tourneys
Marketing Daily, - Friday, March 26, 2010
Minneapolis-based fishing-tournament organization FLW Outdoors reports that GM's Chevrolet division has extend ...
- Infiniti To Sponsor Cirque du Soleil
Marketing Daily, - Wednesday, March 24, 2010
Infiniti gets brand exposure at180 Big Top and Arena touring show marke ...
- After A Century, Coke Inks New MSG Deal
Marketing Daily, Karl Greenberg - Tuesday, March 23, 2010
This time around, however, Coca-Cola and its brands get a range ...
- Red Bull Air Races Give Cirrus Global Platform
Marketing Daily, Karlene Lukovitz - Friday, March 19, 2010
This year, Cirrus Aircraft will be a highly visible sponsor for a ...
- Marriott Sponsors 'USA Today' iPad
MediaDailyNews, David Goetzl - Friday, March 19, 2010
Content providers may be circumspect about what to do with the comi ...
- Del Monte Brands Sponsor Pet Bloggers Event
Marketing Daily, Karlene Lukovitz - Tuesday, March 16, 2010
The growing influence of pet-related blogs is one of the top tren ...
- UPS Scores NCAA Corporate Sponsorship
MediaDailyNews, - Tuesday, March 16, 2010
UPS, which has a long advertising relationship with CBS Sports, will beco ...
- Nationwide Insurance Sponsors Jack Hanna
Marketing Daily, - Monday, March 15, 2010
Nationwide has been a long-time supporter of the Columbus Zoo and Aquariu ...
- Do Consumers' Actions Speak Louder Than Their Words?
Marketing: Sports, Ove Haxthausen - Tuesday, March 16, 2010
While consumers may think they are indifferent to Olympic sponsorships, their behavio ...
- Kraft Snacks Partner With NCAA, CBS Sports
Marketing Daily, Karlene Lukovitz - Friday, March 12, 2010
"Our strategic approach is to leverage these partnerships to connect our flagsh ...
- O'Brien Kicks Off National 'Prohibited' Tour
MediaDailyNews, Wayne Friedman - Thursday, March 11, 2010
Conan O'Brien's "The Legally Prohibited From Being Funny on Television Tour" wi ...
- Verizon Wireless, NFL Team For Mobile Effort
Marketing Daily, - Tuesday, March 9, 2010
Verizon Wireless and the National Football League have teamed up to bri ...
- Chrysler Backs Miami Fashion Event
Marketing Daily, - Tuesday, March 9, 2010
Chrysler is official sponsor of "Fashion Miami" in Miami Beach March ...
- WAMU Name, Existence Gone From MSG Theater
MediaDailyNews, David Goetzl - Tuesday, March 9, 2010
Well after the Washington Mutual brand disappeared, integrated into Chase, it sti ...
- Tequila Patrón Expands Le Mans Sponsorship
Marketing Daily, - Thursday, March 4, 2010
Under the expanded presenting sponsorship, the brand's long list of exposure opportuniti ...
- NHL Social Media Strategy Keeping Fans Glued To Site
Online Media Daily, Laurie Sullivan - Thursday, March 4, 2010
Those who follow hockey know the deadline for NHL teams to tra ...
- Nissan Drives 'Parenthood' Premiere
Marketing Daily, - Wednesday, March 3, 2010
Continuing its TV partnership with NBC, Nissan has struck a deal ...
- Pacquiao, Mayweather Fights Spawn Promotions
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
What would have been the biggest fight in recent years won't happ ...
- Studio One Hits 200 Mil. Unique Browsers Monthly
MediaDailyNews, - Tuesday, March 2, 2010
Twelve-year-old Studio One Networks will soon pass 200 million unique browsers p ...
- Nissan Drives 'Parenthood' Premiere
MediaDailyNews, Wayne Friedman - Tuesday, March 2, 2010
Continuing its TV partnership with NBC, Nissan has struck a deal ...
- Next Up In Do-Good Marketing: Brands Turn To Microsponsorships
Around the Net In Brand Marketing, Thom Forbes - Monday, March 1, 2010
Brands such as Quaker, Pepsi, Prilosec and Bisquick are moving beyond cau ...