- P&G To Sponsor Next Five Olympic Games
Marketing Daily, - Wednesday, July 28, 2010
Procter & Gamble is launching sponsorship of the next five Olympic Gam ...
- ESPN, Comcast May Battle For P&G Olympic Dollars
MediaDailyNews, David Goetzl - Wednesday, July 28, 2010
Maybe upping the stakes a bit as an expected Comcast versus ES ...
- World Cup Sponsorships Not Always Smooth Ride
MediaDailyNews, Wayne Friedman - Tuesday, July 27, 2010
When it comes to pure awareness, not all global marketers witnessed improveme ...
- Anheuser-Busch Joins Delta, Coke At MSG
Marketing Daily, Karl Greenberg - Monday, July 26, 2010
Madison Square Garden has extended its deal with Anheuser-Busch. It joins sever ...
- Kia Backs Family 'Yo Gabba Gabba!' Tour
Marketing Daily, - Friday, July 23, 2010
Kia Motors America will be presenting sponsor of the "YO GABBA GABB ...
- Jamba Teams With California Soccer Association
Marketing Daily, - Friday, July 23, 2010
Representatives from local Jamba Juice stores will have a presence at C ...
- JetBlue Hosts Free Sarah McLachlan Concert
Marketing Daily, - Wednesday, July 21, 2010
In connection with her new album release, "Laws of Illusion," McLachlan's conce ...
- HuffPo Launches Travel Section
MediaDailyNews, - Wednesday, July 21, 2010
The Huffington Post has launched of HuffPost Travel, a new section featuri ...
- P&G Touts Tide With R&B Tie-In
Marketing Daily, - Monday, July 19, 2010
The campaign is associated with the lead character's propensity to get mes ...
- First Learnings From The World Cup
Marketing: Sports, Ove Haxthausen - Tuesday, July 20, 2010
Every brand is unique, and sponsorship objectives differ from one to anothe ...
- NFL Kicks Tires, Renews Deal With Bridgestone For Five Years
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
...
- World Cup Sponsors Generate Higher Likability, Brand Recall
MediaDailyNews, Wayne Friedman - Wednesday, July 7, 2010
Big marketers targeting U.S. and U.K viewers during the World Cup a ...
- Sponsors Stand By Lance Armstrong Following New Allegations
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
...
- Ford Re-ups Sponsorship Of Ironman For Edge
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
Ford says its involvement with Ironman pays off. The company says th ...
- Summertime Brings Events To The Forefront
Marketing Daily, Aaron Baar - Tuesday, July 6, 2010
"We know there's a lot of different events and activities," Scarborough's Howa ...
- Non-World Cup Sponsors Score Ad Buzz With Games
MediaDailyNews, Wayne Friedman - Friday, July 2, 2010
Nike has done its share of "ambush" marketing over the years. Th ...
- Nissan, RadioShack Join Tour De France Sponsor Roster
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 1, 2010
When the Tour de France begins on Saturday, Nissan and RadioShack wi ...
- How To Make Your Summer Sponsorships Epic
Engage:Teens, Doug Akin - Thursday, July 1, 2010
Brands must raise the bar, seek to deliver epic, highly memorable, conversation-wort ...