- Telemundo Sponsors Entry In Indycar Series
MediaDailyNews, David Goetzl - Monday, March 28, 2011
Telemundo believes it has a new way to drive ratings. The broadcast ...
- Brands Line Up For Indy 500 Centennial
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are amo ...
- Samsung Promo Leverages March Madness
Marketing Daily, Aaron Baar - Thursday, March 24, 2011
For the four-week promotion, Samsung's TV division is blanketing SB Nation's NC ...
- Adult Swim, Pizza Hut Want Viewers To Create Spots
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2011
Following up on bigger TV efforts where marketers get viewers to produ ...
- Weather Channel, Home Depot Launch Addressable Ads
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
Home Depot is launching a type of addressable advertising campaign on t ...
- Lindt Serves Up Chocolate At Sony Ericsson Open
Marketing Daily, Karl Greenberg - Monday, March 21, 2011
Swiss chocolatier Lindt USA is serving as host sponsorship of the So ...
- What Are Your Marketing Plans -- 500 Days From Now?
Marketing: Sports, Barry Janoff - Tuesday, March 22, 2011
With all the focus on March Madness, the start of the M ...
- Disney Kids Networks Profits By Sponsorship Model
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2011
As a sponsorship-driven network, devoid of the usual slate of 30-second commercial ...
- Planters, 'Sports Illustrated' Team For NCAA
Marketing Daily, Karlene Lukovitz - Wednesday, March 16, 2011
Mr. Peanut has sure come out of his shell since he start ...
- Artesa Vineyards Signs 2-Year 'Cooking' Sponsorship
MediaDailyNews, - Tuesday, March 15, 2011
Artesa Vineyards & Winery announced a two-year sponsorship agreement with a celebri ...
- Quaker State Gets Behind Kentucky Speedway
Marketing Daily, - Monday, March 7, 2011
Quaker State will be the title sponsor of the first ever NASC ...
- Denny's, Electus 'Always Open' For Business
MediaDailyNews, Wayne Friedman - Monday, March 7, 2011
Moving further into original Web TV entertainment, Ben Silverman's Electus studio h ...
- Canon Backs Copa America
Marketing Daily, - Thursday, March 3, 2011
Canon has signed as global sponsor of the upcoming Copa America Argenti ...
- Castrol Continues Competitive Fishing Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, March 2, 2011
Castrol is continuing its partnership with the FLW Outdoors tournament fishing organizati ...
- Mazda Sponsors All-Star Baseball In Japan
Marketing Daily, - Wednesday, March 2, 2011
Mazda Motor Corporation has signed as the main sponsor for Japan's all-st ...
- Kmart Announces Exclusive Partnership With WWE
Marketing Daily, - Tuesday, March 1, 2011
Kmart says that it will be the exclusive presenting sponsor of a ...
- 'Raw' Spots: Kmart To Sponsor WWE
MediaDailyNews, David Goetzl - Tuesday, March 1, 2011
Kmart has inked a multifaceted sponsorship deal with the WWE that involv ...