- Tim Hortons Scores Title Sponsorship Of NHL All-Star Game
MediaDailyNews, Fern Siegel - Monday, October 31, 2011
Tim Hortons, one of North America's largest quick-service restaurant chains, has secur ...
- Farmers Insurance Comes To Cityville
Online Media Daily, Tanya Gazdik - Friday, October 28, 2011
Farmers Insurance is launching another partnership with Zynga, this time via i ...
- ZenithOptimedia Creates Web Series To Promote Nestle's Life
MediaDailyNews, Steve McClellan - Thursday, October 27, 2011
Publicis Groupe's ZenithOptimedia has co-created a new online series to publicize clie ...
- 'Gayle' Launches Third Season Online
Online Media Daily, Fern Siegel - Monday, October 24, 2011
American Family Insurance will launch the third season of Web series " ...
- Heineken Continues Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Heineken has extended its contract as worldwide partner and official beer suppli ...
- 5-Hour Energy Goes To College With ESPN Hoops Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
In an effort to reach college-age consumers, 5-hour Energy, which has topp ...
- GroupM Unit Unveils Redesigned 'Sponsorship.com'
Raw, Joe Mandese - Thursday, October 20, 2011
GroupM's IEG unit just unveiled a redesigned version of its www.sponsorship.com W ...
- State Farm Continues Hispanic Initiatives
MediaDailyNews, David Goetzl - Tuesday, October 18, 2011
State Farm's heavy involvement with Hispanic-targeted programming at NBCUniversal is set ...
- Kellogg 'Teams' Up for 2012 Olympics
Marketing Daily, Karlene Lukovitz - Wednesday, October 12, 2011
For its marketing as a sponsor of the U.S. Olympic and Paralymp ...
- Mercedes: Deal Goes Way Beyond The Bleachers
Marketing Daily, Karl Greenberg - Friday, October 7, 2011
A 10-year deal that makes the luxury auto brand the Official a ...
- Mercedes Sponsorship Good Deal At The Right Time
Marketing Daily, Karl Greenberg - Thursday, October 6, 2011
In a first-ever naming rights deal for Mercedes-Benz USA, and the fir ...
- NFL Sponsors Gambled And Scored Big
Marketing: Sports, Darren Marshall - Tuesday, October 4, 2011
Those of you who are loyal readers of this column (hope you' ...