- Tour de France Ratings, Sponsorships Stay Strong
MediaDailyNews, Wayne Friedman - Thursday, June 27, 2013
Despite its recent problems with drug-related scandals, professional road cycling's corporate sponsorsh ...
- Team Sky Cycles For 21st-Century Fox In Tour de France
MediaDailyNews, Wayne Friedman - Wednesday, June 26, 2013
On the eve of the Tour de France this weekend, the U. ...
- LinkedIn Teams With IDG On Tech Groups
Online Media Daily, Mark Walsh - Wednesday, June 26, 2013
In its latest content initiative, LinkedIn has partnered with IDG Communications ...
- Pandora Premieres Is Music To T-Mobile's Ears
Marketing Daily, Aaron Baar - Monday, June 24, 2013
As Pandora moves to compete with other streaming music services, T-Mobile h ...
- Gum Brand Intros 'Chew-Based' Gaming
Marketing Daily, Aaron Baar - Saturday, June 22, 2013
Stride gum is making video games as simple as sitting and chewi ...
- On The DL: How To Handle Sidelined Partners
Marketing: Sports, Matt Dzamba - Monday, June 24, 2013
Another exciting NBA season has come to a close, and with i ...
- Chevy Back With MOFILM For Oscars
Marketing Daily, Karl Greenberg - Wednesday, June 19, 2013
To support its relationship with the award's ceremony, the automaker partnered wi ...
- Think Big, And Big Things Will Happen
Marketing: Causes, Michele Campbell - Monday, June 17, 2013
If you are paying attention, I'm sure you've seen new local even ...
- Allstate Among Launch Sponsors Of CNN's 'New Day'
MediaDailyNews, David Goetzl - Thursday, June 13, 2013
Allstate will serve as a launch sponsor of CNN's new morning progra ...
- Facebook Kills Sponsored Results
Online Media Daily, Mark Walsh - Thursday, June 13, 2013
As part of its ad consolidation effort, Facebook is scrapping sponsored resu ...
- 'Washington Post' Launches "Sponsored Views"
MediaDailyNews, Erik Sass - Wednesday, June 12, 2013
"The Washington Post" is increasing its sponsored content offerings with a n ...
- Chevy Signs On With U.S. Soccer
Marketing Daily, Karl Greenberg - Tuesday, June 11, 2013
In addition to having a multi-year deal with super-team Manchester United th ...
- Mitsubishi Dangles Outlander Above Grand Canyon
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Mitsubishi is sponsoring Discovery's "Skywire Live" in which Nik Wallenda tightropes acro ...
- Report: Tennis Sponsorship To Top $700M In 2013
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
With brands such as Corona Light, Emirates Air, Rolex, FedEx, Coke a ...
- Miller Genuine Draft Presents 'Get Fresh' Tour
Marketing Daily, Tanya Gazdik - Thursday, June 6, 2013
Miller Genuine Draft is partnering with COMPLEX Magazine to present the M ...
- Ram Truck In 'Man of Steel'
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
Chrysler is driving its Ram Truck brand around "Man of Steel," t ...
- Comedy Central Debuts App As Stand-Up Network
MediaDailyNews, David Goetzl - Thursday, June 6, 2013
Comedy Central has launched an app that functions as sort of ...