- A&E Simulcasts 'Bonnie & Clyde' On 3 Nets, Cross-Promotion
MediaDailyNews, Wayne Friedman - Tuesday, November 19, 2013
A+E Networks will air another major historical miniseries, "Bonnie & Clyde," th ...
- ROI Measurement For Sponsorships Found Lacking
MAD, Steve McClellan - Monday, November 18, 2013
The ANA Report finds "middling" satisfaction as one-third of marketers say th ...
- North American Sports Media Rights Forecast To Hit $17B By 2017
MediaDailyNews, Wayne Friedman - Thursday, November 14, 2013
No doubt giving more worries to those multichannel TV channel distributors, ...
- Goodyear Straps On Skis With USSA
Marketing Daily, Karl Greenberg - Tuesday, November 5, 2013
The Goodyear Tire & Rubber Company has signed up a sponsorship de ...