- Coca-Cola Wins Social Races At Indy And 600
Marketing Daily, Karl Greenberg - Friday, May 30, 2014
First, Coke is a major sponsor of both races. Second, NASCAR driv ...
- Soft Pedal: How Brands Are Helping Pro Cycling Win Its Own Race
MediaPost Weekend, Wayne Friedman - Saturday, May 24, 2014
PASADENA, Calif. -- Amid the mainly cycling-related booths surrounding the perimeter ...
- The BET Awards Kick Off Summer Of Ford
Marketing Daily, Karl Greenberg - Wednesday, May 21, 2014
The BET Awards program kicks off a lineup experiential Ford plans th ...
- Patrick Dempsey Stars In New Simmons Beautyrest Campaign
MAD, Larissa Faw - Wednesday, May 14, 2014
The appearance is part of a broader arrangement whereby the bedding bra ...
- Stella Artois Becomes Wimbledon's First Beer Sponsor
Around the Net In MAD London, Sean Hargrave - Tuesday, May 13, 2014
Stella Artois is to become Wimbledon's first beer sponsor in a de ...
- Hyundai To Tout Genesis And Sonata At FIFA
Marketing Daily, Karl Greenberg - Thursday, May 8, 2014
Steve Shannon, VP marketing of Hyundai Motor America, tells "Marketing Daily" th ...
- Labour Mulls Booze Sports Ban And Junk Food Watershed
Around the Net In MAD London, Sean Hargrave - Wednesday, May 7, 2014
According to a leaked document, the Labour Party is considering a maj ...
- IPG's Jack Morton Acquires Genuine Interactive
MAD, Steve McClellan - Tuesday, May 6, 2014
The IPG sponsorship and event marketing agency said the acquisition would ...
- Kimberly-Clark's U By Kotex Saves The Undies
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
The campaign includes a 30-second spot in which a veritable ticker-tape para ...
- TalkTalk Renews 'The X Factor' Sponsorship In GBP30m Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, May 6, 2014
TalkTalk has renewed its sponsorship of "The X Factor" with a n ...
- Bauer Drives Chrysler 200 In Fox's '24: Live Another Day'
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Chrysler will do in-show integration; media exclusivity in key episodes; season-long placeme ...