- Wimbledon Sponsorship Reaps Greater Rewards For Long-Standing Deals
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Fans of the oldest tennis grand slam differ widely from the sponsor ...
- Wearables And Social Are Focus For Jaguar's First Year At Wimbledon
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Jaguar has marked its first year as the official car sponsor ...
- Heineken Unveils Rugby Union World Cup Sponsorship Activities
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
The brand is kicking off the global campaign with a search f ...
- Will Wearable Innovation Make Up For Wimbledon's Ad Blackout?
London Blog, Sean Hargrave - Tuesday, June 30, 2015
Wearables from Jaguar that measure tension at critical points are very interesti ...
- The NFL's U.K. Operation Brings In Van Wagner To Handle LED Ads
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2015
"There are a limited number of positions available across the three game ...
- World Cup Shows Brands Need To Take Women's Sport More Seriously
Around the Net In MAD London, Sean Hargrave - Friday, June 12, 2015
The start of the FIFA Women's World Cup in Canada this we ...
- Can A Horse Named American Pharoah Become A National Brand Spokesperson?
Mediapsssst, Richard Whitman - Wednesday, June 10, 2015
Currently, American Pharoah's owner Ahmed Zayat has sponsorship deals with Monster ener ...
- MLB Adds The Hartford, Miller Lite As Partners
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 8, 2015
Major League Baseball has signed two multi-year deals. The first is Hartfo ...
- Premier League To Drop Sponsorship After Next Season
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
The league will be simply called The Premier League from the 2016-20 ...
- Nike Suffers Social Backlash Over Corruption Claims Surrounding Brazil Kit Deal
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Major brands such as Nike, Coca-Cola and Adidas have all suffered negati ...
- Brands Welcome Blatter Resignation
Around the Net In MAD London, Sean Hargrave - Wednesday, June 3, 2015
Just hours after president of FIFA, Sepp Blatter, announced his resignation, maj ...
- NBCU Lines Up Advertisers For 'Playing House' On VOD
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2015
Looking to fuel more interest in video on demand for TV advertiser ...
- Amid Investigation, FIFA President Blatter Resigns
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2015
As part of an ongoing U.S. Federal indictment and investigation, global spor ...
- Kia Drives Awareness With Telemundo's 'El Maestro'
MediaDailyNews, Erik Sass - Tuesday, June 2, 2015
Kia Motors America is joining forces with Telemundo to present a n ...
- FIFA Corruption Is A Golden Opportunity For Brands
London Blog, Sean Hargrave - Tuesday, June 2, 2015
The FBI investigation gives brands the chance to grow a spine a ...