- O2 Wins Rugby World Cup Social Battle, Despite England's Early Exit
Around the Net In MAD London, Sean Hargrave - Friday, October 30, 2015
O2's #weartherose and #makethemgiants activity aimed to generate 5m "acts of support ...
- Schwan's Retools College Football Campaign, Drops Stadium Sponsorships
MAD, Larissa Faw - Friday, October 23, 2015
The campaign, from digital agency HelloWorld, includes sweepstakes, radio and digital initiative ...
- NCAA Bans Ads For Fantasy Leagues In March Madness, TV College Sports
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2015
Don't expect to see daily fantasy sports leagues posting wall-to-wall advertising ...
- Toyota Sponsors Live Music Performances On Yahoo
MediaDailyNews, Laurie Sullivan - Tuesday, October 13, 2015
Toyota, Yahoo and Live Nation will create original content highlighting new a ...
- NBA Sponsorship Spending Up 9% Last Season
MAD, Steve McClellan - Monday, October 12, 2015
Over the last five seasons sponsorship spending on the National Basketball Associati ...
- Coca-Cola Has Spent 'Millions' On Countering Obesity Link
Around the Net In MAD London, Sean Hargrave - Friday, October 9, 2015
Coca-Cola has poured millions of pounds into British scientific research and healthy-eati ...
- Busch Renews NASCAR Sponsorship, Launches Twitter Account
Marketing Daily, Tanya Gazdik - Friday, October 9, 2015
"We're all about finding everyday people who reward themselves with a co ...
- Crabbie's Ginger Beer To Sponsor TFI Friday
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Channel 4 has announced that Crabbie's Alcoholic Ginger Beer will be t ...
- Brands Play Down England Rugby Exit, But ITV Set To Lose A Million
Around the Net In MAD London, Sean Hargrave - Tuesday, October 6, 2015
Rugby World Cup brands O2, Marriott Hotels and Heineken have downplayed t ...
- NatGeo, Visit Florida Partner For Content Hub
Publishers Daily, Erik Sass - Monday, October 5, 2015
National Geographic is venturing into new areas of sponsored content in i ...
- MasterCard Says Champions League Still Attractive, Despite Lack Of British Success
Around the Net In MAD London, Sean Hargrave - Monday, October 5, 2015
Despite English teams failing to reach the Quarter Final stage last seas ...
- Why Rugby Not Being Soccer Means England's World Cup Exit Is Not A Total Disaster
London Blog, Sean Hargrave - Monday, October 5, 2015
Wales, Scotland and Ireland are still standing -- and huge commonwealth intere ...