- Fore! Golf Sponsorships To Surpass $1.8 Billion This Year
MAD, Steve McClellan - Monday, August 29, 2016
Global spending on golf is expected to total $1.82 billion in 201 ...
- Olympic TV Sponsors Fail To Gain Search, Social Ad Success
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2016
A flurry of data released Monday gives marketers insight into where Olymp ...
- Samsung Is The Most Effective Olympic Sponsor So Far
Around the Net In MAD London, Sean Hargrave - Friday, August 12, 2016
Samsung has had by far the most effective campaign among the headli ...
- UK Regulator Warns Influencers On Social Media Ads
The Social Graf, Erik Sass - Friday, August 12, 2016
The FTC's British counterpart is cracking down on advertisers and influencers w ...
- AT&T Supports Relationship With Red Bull Racing
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2016
"Sponsorships not only raise awareness and affinity for the AT&T brand, b ...
- Virgin Media Uses Southampton Sponsorship To Cut Away Ticket Prices
Around the Net In MAD London, Sean Hargrave - Wednesday, August 10, 2016
Partnering with the Football Supporters' Federation (FSF), the multimedia giant will c ...
- Zappos Partners With Olympian, Brooks Running
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2016
"We want to work with athletes who have overcome amazing odds, w ...
- Campaign Asks The Public To Name Olympic Sponsors
Around the Net In MAD London, Sean Hargrave - Monday, August 8, 2016
Most popular correct answers included fast-food brands McDonald's and Coca-Cola, and ma ...
- Camelot Launches Personalised #IAmTeamGB Campaign
Around the Net In MAD London, Sean Hargrave - Monday, August 8, 2016
Camelot, operator of The National Lottery, is offering up a personal messa ...
- Unofficial 2016 Olympic Sponsors Find Ways To Capitalize On Rule 40
MediaDailyNews, Laurie Sullivan - Friday, August 5, 2016
Adidas, Auto Trader, Gatorade, Under Armour and others -- unofficial sponsors ...
- FTC Tightens Disclosure Rules For Influencers
The Social Graf, Erik Sass - Monday, August 8, 2016
The Federal Trade Commission hopes to tighten rules for marketers working wi ...
- One In Five Brits Won't Notice Rio Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, August 3, 2016
The hallowed sponsorship of the Olympics is not as valuable as so ...