- Team Sky Looks To Measure 'Dark Social' Influence
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
Team Sky is starting to put a commercial value on those potenti ...
- Sony Will Not Renew FIFA Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
Sony has announced it will not be renewing its sponsorship of football ...
- GolfNow Launches Premium Version Of App
Out to Launch, Amy Corr - Wednesday, November 26, 2014
Random iPhone App of the week:GolfNow, a tee-time reservation and go ...
- Targeting The Mobilized Fan
Data and Targeting Insider, Steve Smith - Tuesday, November 25, 2014
Sports fans have always been on the leading edge of mobile us ...
- Brands, Athletes, Charities Put Their Cards On The (Ping-Pong) Table
Marketing: Sports, Barry Janoff - Tuesday, November 25, 2014
When Clayton Kershaw of the Los Angeles Dodgers this month became t ...
- Coca-Cola Speaks Up About 'Disappointing' FIFA World Cup Report
Around the Net In MAD London, Sean Hargrave - Monday, November 24, 2014
Drinks giant Coca-Cola has criticised FIFA's handling of the controversial report in ...
- Re/Code Says ESPN Will Sell Streaming Subs For Cricket
Around the Net in Video, P.J. Bednarski - Monday, November 24, 2014
ESPN’s efforts to sell streaming video subscriptions for some sports programming — without requiring viewe ...
- Marriott, United Extend NFL Relationships
Marketing Daily, Tanya Gazdik - Sunday, November 23, 2014
Marriott is hosting a "Most Passionate NFL Fan" contest and the winn ...
- DV8 Says Golf Isn't For Everyone, But It Should Be For Anyone
Marketing Daily, Karl Greenberg - Friday, November 21, 2014
I wandered halfheartedly into a press conference yesterday for a product call ...
- NFL Wow: User Stats For New NFL Site On Mobile, OTT Are Impressive
VidBlog, P.J. Bednarski - Friday, November 21, 2014
The combination of ease-of-use and maniacal need-to-know has resulted in some stunni ...
- Labour MP Questions Alcohol Brands Sponsoring Sports
Around the Net In MAD London, Sean Hargrave - Thursday, November 20, 2014
Speaking at the Alcohol Concern Conference Wednesday morning, Labour MP and Shad ...
- NEW! Skittles Rain On Trey Wingo For NFL Season Campaign
Out to Launch, Amy Corr - Wednesday, November 19, 2014
This fake video shoot looks like real fun. As part of Skittle ...
- Ofcom Launches Premier League Football Rights Probe
Around the Net In MAD London, Sean Hargrave - Wednesday, November 19, 2014
Ofcom has launched an investigation into whether the way the Premier Leag ...
- Broadcast Trumps Cable In NFL Football
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2014
Thursday night NFL football programming was a boon for the CBS netwo ...
- NEW! Fitbit Launches First-Ever Ad Campaign
Out to Launch, Amy Corr - Tuesday, November 18, 2014
I might be the only person not rocking a Fitbit nowadays. B ...
- Soccer Marketers Dice U.S. Fan Base
Marketing Daily, Karl Greenberg - Monday, November 17, 2014
At MediaPost's Marketing Sports conference on soccer in America on Monday, panelis ...
- Cheetos' Branded Exhibition Soccer Team Has Strong Kickoff
Marketing Daily, Karlene Lukovitz - Monday, November 17, 2014
Countless brands invest in all kinds of sports sponsorships. But Cheetos h ...
- Is Gaming A Professional Sport? The Numbers Don't Lie
Marketing: Sports, Jim Yang - Tuesday, November 18, 2014
DotA, League of Legends and StarCraft II are not athletic endeavors typical ...
- Honda Extends Again With The NHL In U.S. And Canada
Marketing Daily, Karl Greenberg - Monday, November 17, 2014
There will also be promotions across digital properties like NHL.com, NHL Soci ...
- ESPN To Relaunch Mobile App, Social Lens Feature Ups ABC Shows
MediaDailyNews, Wayne Friedman - Friday, November 14, 2014
Coming in April, ESPN -- one of Disney's biggest brands -- wi ...
- Marketing of video soccer games: Not always coming from soccer talent.
Show Daily, Wayne Friedman - Monday, November 17, 2014
Soccer video game sales can surprised many -- including executives. Speaking ...
- Marketing with Soccer: Unique deals... and fashion
Show Daily, Wayne Friedman - Monday, November 17, 2014
Marketers not only learned a lot in the recent World Cup ...
- Time-Shifting Shifts The Definition Of The Sports Fan
Show Daily, Gavin O'Malley - Monday, November 17, 2014
Time-shifting technology is fundamentally changing what it means to be a spor ...
- Find Your Soccer Marketing Target: Soccer Moms, for example.
Show Daily, Wayne Friedman - Monday, November 17, 2014
It’s not just about partnering with big soccer teams or big med ...
- Athletes & Social Media: First Get Some Zzs
Show Daily, Wayne Friedman - Monday, November 17, 2014
Sleep on it. That is the recommendation of Darren Marshall, vp ...
- Surviving Star Endorsements In The Age Of Twitter
Show Daily, Gavin O'Malley - Monday, November 17, 2014
Hitching your brand to a sports star has never been a bigg ...
- Soccer: About the ball.. and the fan
Show Daily, Wayne Friedman - Monday, November 17, 2014
Not many sports focus on their specific "ball" their athletes compete wit ...
- Super Bowl Worries? Other TV Issues To Worry About
TV Watch, Wayne Friedman - Friday, November 14, 2014
Is someone really worried about NBC and the Super Bowl? Not su ...
- Second Screen? No. Let's Talk Companions ...
Marketing: Sports, Angus McNab - Thursday, November 13, 2014
Anyone working in sports would say that they are fortunate to ...
- Rugby Organisers Block World Cup Ambushers With Outdoor 'Lock Out'
Around the Net In MAD London, Sean Hargrave - Tuesday, November 11, 2014
Rugby World Cup (RWC) organisers have snapped up all the outdoor spa ...