- Wimbledon Sponsorship Reaps Greater Rewards For Long-Standing Deals
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Fans of the oldest tennis grand slam differ widely from the sponsor ...
- Heineken Unveils Rugby Union World Cup Sponsorship Activities
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
The brand is kicking off the global campaign with a search f ...
- Will Wearable Innovation Make Up For Wimbledon's Ad Blackout?
London Blog, Sean Hargrave - Tuesday, June 30, 2015
Wearables from Jaguar that measure tension at critical points are very interesti ...
- The NFL's U.K. Operation Brings In Van Wagner To Handle LED Ads
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2015
"There are a limited number of positions available across the three game ...
- 'Celebrity Family Feud' Jump-Starts ABC Prime-Time
MediaDailyNews, Wayne Friedman - Monday, June 22, 2015
"Celebrity Family Feud" scored a surprisingly big summer series premiere number f ...
- Wimbledon Aims To Put Data Into Context
Around the Net In MAD London, Sean Hargrave - Monday, June 22, 2015
Wimbledon is looking to use the vast amounts of data collected ...
- USGA To Fans: You're Not The Media
MoBlog, Steve Smith - Monday, June 22, 2015
Cell phones were allowed onto golf's U.S. Open course this year, b ...
- Networks In The Hunt For DVR-Proof Non-Sports Programming
TVBlog, Adam Buckman - Monday, June 22, 2015
Inspired by the example provided again and again by live sports, t ...
- New Bracket Pro Takes 'Best Of' Lists To A New Level
VidBlog, P.J. Bednarski - Monday, June 22, 2015
Omnigon's new software, BracketPro, will now make it possible for sports networ ...
- Wimbledon Serves Up Love For Beacons And Snapchat But Double Faults Periscope
Around the Net In MAD London, Sean Hargrave - Friday, June 19, 2015
Wimbledon has ramped up its digital strategy and is experimenting with ...
- Project Lightning Will Be Twitter's Place For Live Streaming, Even NFL Games
Around the Net in Video, P.J. Bednarski - Friday, June 19, 2015
According to the Wall Street Journal, in the project’s current form, ...
- Project Lightning Will Be Twitter's Place For Live Streaming, Even NFL Games
Around the Net in Video, P.J. Bednarski - Friday, June 19, 2015
According to the Wall Street Journal, in the project’s current form, ...
- Kudos To The NHL For Doing It Right
Online Media Daily, George Simpson - Thursday, June 18, 2015
I am not a big hockey fan, but I always watch t ...
- Soaring NBA Finals For ABC: How Can A Network Get The Most Out Of A Big Sporting Event?
TV Watch, Wayne Friedman - Thursday, June 18, 2015
ABC grabbed great fortune with the entertaining NBA Finals: intense drama arou ...
- William Hill Twitter Ads Banned For Appealing To Children
Around the Net In MAD London, Sean Hargrave - Wednesday, June 17, 2015
The Advertising Standards Authority (ASA) said the ads, which appeared on t ...
- Levin Scores As NFL's First Chief Content Officer
MediaDailyNews, Wayne Friedman - Monday, June 15, 2015
Creating a new NFL executive position, the league has named veteran TV/med ...
- Surprise, Surprise. Former GoDaddy CEO Hires Former GoDaddy Girl For His Golf Brand
Mediapsssst, Richard Whitman - Sunday, June 14, 2015
Hey, if people get sick of the prurient use of barely dress ...
- Now The NFL Has A Chief Content Officer,Too; Extreme Reach Nabs Talent Partners
VidBlog, P.J. Bednarski - Monday, June 15, 2015
It's not all highlight films, you know. The NFL Network just nam ...
- World Cup Shows Brands Need To Take Women's Sport More Seriously
Around the Net In MAD London, Sean Hargrave - Friday, June 12, 2015
The start of the FIFA Women's World Cup in Canada this we ...
- USGA Launches Inclusive Campaign With Inclusive Media Buy On Fox
Marketing Daily, Karl Greenberg - Friday, June 12, 2015
The golfing organization is reaching out to a broader, ethnically and economical ...
- NBA Jumps At Shot To Open Interactive Retail, Restaurant Site In Disney Springs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 11, 2015
The NBA said it has expanded its relationship with the Walt Disn ...
- Nielsen Finds Fans Of Curry And James Are Different Consumers
Marketing Daily, Karl Greenberg - Wednesday, June 10, 2015
The Golden State Warriors lost to the Cavs in Game Three ...
- NBA Finals Slam Dunk Viewers
MediaDailyNews, Wayne Friedman - Wednesday, June 10, 2015
ABC's NBA Finals continue to easily outperform results of a year a ...
- Can A Horse Named American Pharoah Become A National Brand Spokesperson?
Mediapsssst, Richard Whitman - Wednesday, June 10, 2015
Currently, American Pharoah's owner Ahmed Zayat has sponsorship deals with Monster ener ...
- Will Gronk, Big Papi, Sports Stars Be Delivering Dunkin' Donuts To Your Door?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 10, 2015
Dunkin' Donuts is currently testing mobile apps for ordering food and cou ...
- Putting Context And Content Together
MediaDailyNews, Linda Thomas Brooks - Tuesday, June 9, 2015
Many sports, including hockey, provide a valuable audience for marketers in ma ...
- NFL, Yahoo Set Bills-Jags In London As First Exclusive Live Stream Game
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 9, 2015
The NFL has signed a deal with Yahoo to become its exclusi ...
- Blackhawks, Rangers Tops In Fan Loyalty
Marketing Daily, Tanya Gazdik - Monday, June 8, 2015
The Chicago Blackhawks and New York Rangers are at the top wh ...
- Sport England Teams Up With M&S On 'This Girl Can'
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Following a 'truly incredible' response to its 'This Girl Can' campaign ...
- Adidas Sees Biggest Rise In Negative Sentiment Among FIFA Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Adidas has seen the largest percentage increase of negative sentiment of a ...