- Valassis To Rebrand, Move Online With RedPlum.com
Marketing Daily, Laurie Sullivan - Friday, December 28, 2007
[Strategy] The site aims to provide consumers with shopping deals covering a ...
- U.S. Marketers Need To Adapt 'Siti Web Per Mercati Mondiali'
Marketing Daily, Laurie Sullivan - Tuesday, December 18, 2007
[Strategy] Successfully reaching consumers internationally takes more than translating content from o ...
- Survey: Email Marketers Fall Short On Best Unsubscribe Practices
Online Media Daily, Mark Walsh - Monday, December 17, 2007
While nearly all marketers include an unsubscribe option in promotional emails, few ...
- Narrative Branding Fixes Company In Consumer's Mind
Marketing Daily, Laurie Sullivan - Friday, December 14, 2007
[Strategy] The technique, although not new, aims to replace product positioning a ...
- Webkinz Takes Heat For Taking Advertising
Online Media Daily, Karlene Lukovitz - Friday, December 14, 2007
Can The Campaign for a Commercial-Free Childhood pressure Ganz into not taki ...
- Study: Marketers May Be Banking Too Heavily On New Products
Marketing Daily, Sarah Mahoney - Thursday, December 13, 2007
[Strategy] "It always makes me a little nervous when you see su ...
- H-P Emphasizes Pages Printed, Not Market Share
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 11, 2007
Hewlett-Packard is repositioning itself as not just the maker of printers f ...