Tag results for "strategy" for 2008
- Social Media Wins In Marketers' '09 PlansMore than half--56%--of marketing and publishing decision- makers plan to increase the ...
- MySpace Exec: Marketers Should Embrace Fan SitesA MySpace executive is suggesting that using lawyers to shut down unauthorize ...
- Stymied CMOs Can Turn Sow's Ear Into Silk Purse "Marketers can say, 'We can do that but we need data no ...
- When The Measure Is The Message If you're as much of a sucker for industrial history as ...
- Discounters, Antitrust Advocates Discuss MAP Strategies EBay and a group of other retailers and antitrust advocates are meeti ...
- Welcome To The New StRAT Race Regardless of where (the value of) messaging falls in a particular brand ...
- Forbes Cuts 43 in Marketing Mash Up Forbes Media is slashing 43 jobs as it moves to combine i ...
- Obstacles To Effective Multicultural Marketing Persist In short, while marketers recognize that multicultural consumers comprise two-thirds of t ...
- Media Cos. To Feds: Tarp Me!Media and electronics executives, whose balance sheets rely on collapsing consumer a ...
- Media Needs Obama's Tech, Demo SavvyThere is a lesson in president-elect Barack Obama's calculated win for a ...
- MoveOn.org Shows Viral's Power With Obama Vid It works so well, says brand guru Laura Reis, president of Ri ...
- Los Padres: Engaging the Younger, Wiser Hispanic Parent This Holiday Season A savvy marketer will not only examine the Hispanic market, but wi ...
- How To Make Yourself Your Own Telemarketing Target Dan Health, who wrote the book Made to Stick with his brothe ...
- Automakers Cling To Events In Tight Economy "There is a transition of marketing dollars being funneled into experiential-marketing event ...
- If Obama Is Nokia, Then McCain Is Diet Coke Naturally, marketing a politician has some nuances that marketing a brand do ...
- A Look Behind The Scenes Of A Strategic EffortSU2C has approached the Hispanic market deliberately and thoughtfully, looking at buildi ...
- Marketers Weigh Anchors During Economic Squall Becky Saeger, EVP and CMO at Charles Schwab, said that clients w ...
- ANA Masters To Fly In Face Of Economic Times "It's not business as usual, and most of these folks need ...
- Hidden 'Brand Bubble' Threatens to Burst, Warn Analysts "With the democratization of information, consumers can either form around a bra ...
- Ad Council Campaigns Against Anti-Gay LanguageTo combat anti-gay language among teens, the Advertising Council launched its fir ...
- General Mills Goes Grassroots For Sweepstakes The sponsors plan drives in the Los Angeles, Northern California, Houston a ...
- Consumers Want to Interact With Companies on Social MediaAccording to the findings of the 2008 Cone Business in Social Med ...
- Cause-Related Marketing Generates Double-Digit Sales Gains Millennials are the demographic group most motivated to do good deeds wi ...
- Metrics Company Launches Low-Cost 'EmotionTracking' It can detect whether an emotionally charged ad--even a very good one--actual ...
- How Social Media Work For Coke, Newell Rubbermaid "We're getting our messages out there, and moving from a monologue ...
- Study Find Marketers Seek More Creative Risk Megan Slabinski, executive director of The Creative Group, said she was surprise ...
- At Advertising Week: Marketers Find Online Comedy Works Panelists said the risks are worth the reach. And they said th ...
- Media X: The Final Countdown Would it kill us to think about what to do when faci ...
- Make New Products Difficult To Copy Mature industries like consumer products are rife with conventional wisdom about innovati ...
- Global Brands Adapt To Meet Changing Economic Climate Louis Vuitton began selling products online for the first time last ye ...
