- Tracking The ROI On Super Bowl Buzz
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2008
[Strategy] Some marketers really know how to make the most of t ...
- Marketers Can Take Advantage Of Poor Economic Climate
Marketing Daily, Aaron Baar - Wednesday, January 30, 2008
[Strategy] Among Drew Neisser's ideas are adding some entertainment. "If humor w ...
- WPP's Maerov: Acquiring Schematic Was Vital To Winning Dell, AT&T
Online Media Daily, Tameka Kee - Wednesday, January 30, 2008
Schematic was one of the agencies that WPP snapped up during i ...
- New Anti-Smoking Ads Turn Marketing On Its Ear
Marketing Daily, Karl Greenberg - Monday, January 21, 2008
[Strategy] The new push, "The Sunny Side of Truth," is a tongue-in-che ...
- Super Bowl: Nice And Cheesy Does It For Salesgenie
Marketing Daily, Karlene Lukovitz - Friday, January 4, 2008
[Strategy] Lending credibility to the old saw that the only bad publici ...
- Marketing Firms Announce Alliance
Marketing Daily, - Thursday, January 3, 2008
Chicago-based sponsorship, experiential and promotions agency Engage Marketing and Los Angeles-based entertainme ...