- Study Find Marketers Seek More Creative Risk
Marketing Daily, Karl Greenberg - Monday, September 29, 2008
Megan Slabinski, executive director of The Creative Group, said she was surprise ...
- At Advertising Week: Marketers Find Online Comedy Works
Marketing Daily, Karl Greenberg - Friday, September 26, 2008
Panelists said the risks are worth the reach. And they said th ...
- Media X: The Final Countdown
MediaDailyNews, Jack Feuer - Wednesday, September 24, 2008
Would it kill us to think about what to do when faci ...
- Make New Products Difficult To Copy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 23, 2008
Mature industries like consumer products are rife with conventional wisdom about innovati ...
- Global Brands Adapt To Meet Changing Economic Climate
Marketing Daily, Karl Greenberg - Tuesday, September 23, 2008
Louis Vuitton began selling products online for the first time last ye ...
- At Advertising Week, Learning To Listen
Marketing Daily, Karl Greenberg - Tuesday, September 23, 2008
Marketers' marketing and research has traditionally been limited to the "brand backyar ...
- Media X: Garbage Out
Marketing Daily, Jack Feuer - Thursday, September 18, 2008
The death of Q&A surveys is not entirely good news for ...
- CBS Promotes 7 Shows On EcoHangers, Rooftops Near LAX
Marketing Daily, Wayne Friedman - Thursday, September 18, 2008
Pressing onward into its fall marketing season, CBS will feature a promoti ...
- M3 Sees Interstitials As Advertising's Future
Marketing Daily, Wayne Friedman - Wednesday, September 10, 2008
They give viewers a bit more programming in the midst of b ...