- Welcome To The New StRAT Race
Marketing Daily, Cliff Medney - Wednesday, November 26, 2008
Regardless of where (the value of) messaging falls in a particular brand ...
- Forbes Cuts 43 in Marketing Mash Up
Around the Net In Media, Joan Voight - Tuesday, November 18, 2008
Forbes Media is slashing 43 jobs as it moves to combine i ...
- Obstacles To Effective Multicultural Marketing Persist
Marketing Daily, Karlene Lukovitz - Friday, November 14, 2008
In short, while marketers recognize that multicultural consumers comprise two-thirds of t ...
- Media Cos. To Feds: Tarp Me!
On Media, Diane Mermigas - Thursday, November 13, 2008
Media and electronics executives, whose balance sheets rely on collapsing consumer a ...
- Media Needs Obama's Tech, Demo Savvy
On Media, Diane Mermigas - Thursday, November 6, 2008
There is a lesson in president-elect Barack Obama's calculated win for a ...