- Let's Put A Lid On Silo Thinking
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 28, 2009
David Aaker, vice chairman of the strategy consulting firm Prophet and t ...
- Getting The Message To Shoppers Where They Shop
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 14, 2009
"The store is the last place where mass marketing exists," says Geor ...
- Kaplan U Graduates To National Campaign Effort
Marketing Daily, Karl Greenberg - Tuesday, January 6, 2009
The campaign will run over the next five months, nationally, with loc ...
- Analysts To Brands: Stick To Your Knitting
Marketing Daily, Karl Greenberg - Friday, January 2, 2009
"If you look back eight years ago, the iPod emerged after t ...