- Clear Differentiation Marks Thriving Pizza Chains
Marketing Daily, - Thursday, September 24, 2009
Limited-service pizza chains that are managing to buck the prevailing, recession-based fl ...
- Hyatt, BBDO Execs Dish On Creative Switcheroo
Marketing Daily, Karl Greenberg - Thursday, September 24, 2009
"We shot all three in one day for $150,000" said Hyatt's A ...
- Goodby: Forget :30 Spots, Write It On The House
Marketing Daily, Karl Greenberg - Thursday, September 24, 2009
Agency honcho Jeff Goodby argues that only a fraction of marketers a ...
- How Brands Can Build A Successful App Strategy
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 24, 2009
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- Marketers May Soon Be Touting Price Comparisons
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 24, 2009
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- Marketers Need To Scale The Wall
Engage:Teens, Reggie Bradford - Friday, September 18, 2009
Reaching and engaging teens on Facebook is critical as they will beco ...
- Southwest Airlines Says Business Is Lifting Off
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 17, 2009
Southwest Airline CEO Gary Kelly says that "it feels like our busine ...
- McDonald Lays Out 'Urgent' Plan For Procter & Gamble
Around the Net In Brand Marketing, Thom Forbes - Friday, September 11, 2009
Procter & Gamble CEO Robert McDonald says the company will cut price ...
- Horizon Rebrands As 'Audio Specialists'
MediaDailyNews, - Thursday, September 10, 2009
Horizon Media is introducing a "audiohorizon" strategy to extend on-air campaigns wi ...
- Group Behind Kraft's PR Play Also Orchestrated Takeover Of A-B
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
The Brunswick Group, which worked with InBev on last year's brawl ...
- Solar Energy Marketing Expected to Increase
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 9, 2009
Marketing programs for solar energy programs have to improve if consumer intere ...
- Campbell Position Shifts To 'Healthy Everyman'
Marketing Daily, Karlene Lukovitz - Tuesday, September 1, 2009
The TV commercials for the new campaign by Chunky agency Y&R, launchi ...