- Singer Heads Distribution For Oprah Network
MediaDailyNews, Fern Siegel - Friday, October 30, 2009
The Oprah Winfrey Network, which saw former prez Robin Schwartz exit earli ...
- Green: Outdoor
Marketing: Green, Brad Stewart - Wednesday, October 28, 2009
Whether or not green remains chic over time, it's increasingly clear th ...
- Starbucks' Via: Off Brand But On Target?
Marketing Daily, Karlene Lukovitz - Tuesday, October 20, 2009
Consultant Michael Stone questions the conclusion that next month's launch will hu ...
- Toys R Us Launches 'Big Gift' Layaway Program
Marketing Daily, Sarah Mahoney - Monday, October 19, 2009
Toys R Us says the program will be supported with both pri ...
- How A Kid's Movie Became A Hipster Happening
Around the Net In Brand Marketing, Thom Forbes - Monday, October 19, 2009
"Where the Wild Things Are" is becoming the hipster equivalent of "St ...
- Suzuki Faces Uphill Battle With Kizashi
Marketing Daily, Karl Greenberg - Friday, October 16, 2009
In a Q&A, Gene Brown, VP of marketing, lays out the marketi ...
- What's Behind The Rebranding Of Holiday Inn
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
There's no better time than the present to change consumers' perception ...
- Subway Strives To Keep Strategy Fresh: Q&A With Jeff Moody
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
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- Wendy's, Burger King, McDonald's Grill Up Hot News
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
Wendy's is launching its largest ad campaign in years tomorrow -- ...
- Kroger CEO Talks About The Need For Continual Reinvention
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
Kroger CEO David Dillon yesterday told a crowd attending the Cincinnati U ...
- Lance Armstrong Peddling Anheuser-Busch's Michelob Ultra
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Michelob Ultra has signed a three-year deal with Lance Armstrong to beco ...
- NBC Streamlines Overseas Business With Single Brand
Around the Net In Media, Joan Voight - Monday, October 5, 2009
NBC Universal will completely re-brand its international television business. At the sa ...
- Volkswagen Resets Its Direction Toward Middle Of The Road
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
Volkswagen's U.S. CEO, Stefan Jacoby, is steering the company more toward t ...
- Wal-Mart's British Grocery Tuning In To Customers For Advice
Around the Net In Brand Marketing, Thom Forbes - Friday, October 2, 2009
Verizon FiOS has been running a series of commercials reminiscent of t ...