Tag results for "strategy" for February 2010
- CMO Council Probes 'Precision Marketing' In a test for Best Western, council member Sandra Zoratti reports, "reven ...
- Casual Eateries Adding Happy Hours To Attract Seat Warmers Hurting as dinner diners dwindle, some of the "upper-echelon" eateries in t ...
- BMW Marketing VP Discusses 'Joy' Strategy "We are investing much more with our online activities. For 2010, ...
- How To Build A Community That Will Spread Your Brand's Word Douglas Atkin, who wrote The Culting Of Brands: How To Turn Custome ...
- BMW Puts Focus On 'Joy'; Performance Takes Back Seat BMW, which has long promoted the power and performance of its ca ...
- Sears Will Sell DieHard Battery Accessories Elsewhere, Too Sears has signed a trademark license agreement with Schumacher Electric that wi ...
- What Happened To Marketing Intuition? Corporations need to trust their marketers and empower them to make choic ...
- Return On Objective Key In Sports Partnerships Target was also involved in building a NASCAR team's headquarters and regular ...
- Lindstrom: Brands Should Strive For Imperfection Buyology author Martin Lindstrom says its time to rethink t ...
- Kia's Marketing VP Dishes On Bowl Strategy "We want people to check out our ad, to build the momentum ...
- The WSJ Tears Down Pay Wall Courtesy Of Acura News Corp. has begun rolling out pay walls for its precious onli ...
- Hey, Go Daddy: Your Strategy is Showing Controversy isn't a strategy; it's an attention grabber, and it only wor ...
