- P&G To Push Cold-Water Laundry Washing
Marketing Daily, Sarah Mahoney - Tuesday, September 28, 2010
"It is going to be very difficult to get consumers to swit ...
- Where Is UR Txt Msg Strategy?
Marketing Daily, Alan Berrey - Wednesday, September 22, 2010
The time has come to fill this void. It is time ...
- Wal-Mart Will Talk About New Plans For Urban Push With Analysts
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Wal-Mart will expound on its plans to expand into urban markets wi ...
- SABMiller Execs The World Over Told To Focus On Sales, Marketing
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
At a London conference this week, beer giant SABMiller PLC announced ...
- Wal-Mart Chief: We Are Beefing Up Assortment
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
The chain's error, says Bill Simon, CEO of its U.S. division, w ...
- Zappos Thrives On Being Eccentric
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
When Dick Richards noticed a link buried in a list on t ...
- Lowe's Steps Up DIY, Energy Efforts
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
"They are looking at things like painting and recarpeting to change t ...
- Musselman's Likens Apple-growing To Child-rearing In New Effort
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
In a new marketing effort this week, Musselman's is playing the emoti ...
- Jaguar's Marketing VP Dishes On Strategy
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
"The whole premise was to go into the markets and be bi ...
- Restoration Hardware Reinvents Itself
Marketing Daily, Tanya Gazdik - Friday, September 10, 2010
If the company is trying to get away from competition with t ...
- Toys"R"Temp: Chain To Double Size With Pop-Ups
Marketing Daily, Sarah Mahoney - Friday, September 10, 2010
"It's an opportunity, and they are capitalizing on the 9% vacancy ra ...
- Pepsi Expands 'Refresh'; 7Up Airs New 'Bubbly' Ad
Marketing Daily, Karlene Lukovitz - Wednesday, September 8, 2010
Major soda brands continue to pump up marketing investment as they v ...
- Estee Lauder Does A Department Store Makeover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 7, 2010
To grab and hold the attention of cosmetics shoppers, Estée Lauder ...
- Marketing Strategy, Wherefore Art Thou?
Marketing Daily, Laura Patterson - Tuesday, September 7, 2010
Rushing to implement marketing programs and tactics in the absence of strate ...
- Steve Jobs Wants To Dominate Home Entertainment
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 2, 2010
The show at Yerba Buena Center for the Arts in San Francis ...