- Strategies To Optimize Your Web Site
Marketing Daily, Glenn Conradt - Wednesday, November 30, 2011
Product merchandising in brick-and-mortar shops has evolved into a refined and test ...
- McKinsey's Edelman Says Ditch The Funnel
Marketing Daily, Karl Greenberg - Monday, November 28, 2011
Speaking at the CMO Council, David Edelman explained that McKinsey has co ...
- Levi's Creates Unified Voice, E-commerce Success
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
How do you make a decentralized global apparel company without a singl ...
- Monturo: Volvo's Human Positioning Broadens Appeal
Marketing Daily, Karl Greenberg - Wednesday, November 16, 2011
Richard Monturo is also behind the wheel of the company's efforts ...
- Coupons Site Spreads Savings Across Facebook
Online Media Daily, Laurie Sullivan - Wednesday, November 16, 2011
Coupons.com released an automated platform dubbed Brandcaster Social that lets marketers impleme ...
- Rx For Growth: Havas Forms Strategic Alliance With China's MedMed
MediaDailyNews, Steve McClellan - Thursday, November 10, 2011
Havas has teamed with China's MedMed Group, one of the region's b ...
- Macy's: Cross-Channel Strategy Sparks Big Results
Marketing Daily, Sarah Mahoney - Wednesday, November 9, 2011
Fueled by strong sales and profits, Macy's says it is raising i ...
- Agency-Client Relationship: Still Crazy After All These Years
MediaDailyNews, Steve McClellan - Wednesday, November 9, 2011
After 150 years or so of working together, it is assumed th ...
- Horizon's On First, Who's On Second? Indie Unveils 'Where' Approach To Channel Planning
MediaDailyNews, Joe Mandese - Wednesday, November 2, 2011
Why, not Who's on first. Where's on second. That may sound li ...