Tag results for "strategy" for 2011
- Develop A 5-Point Digital-Marketing StrategyWhile it's great to go digital, it's critical to first have ...
- McCann Moves Social Upstream, Puts It On Par With 'Creative'McCann New York, the flagship agency of Interpublic's McCann Worldgroup, is elevati ...
- Bob Cook Takes on Strategy Role At TribuneBob Cook, the former longtime head of Twentieth Television, has joined t ...
- Lacoste's New Strategy: Dress The Wait Staff While it still outfits professional athletes, the brand has begun putting i ...
- PHD Moves Piluso Up To Lead Strategic Communications, Content DevelopmentIn a move designed to punch up the agency's strategic communications acume ...
- Q&A: Hyundai Preps Veloster Launch; Tiburon, It's Not We got on the phone with Steve Shannon, who in April th ...
- Recession Strategies: How Media Owners Can Prepare for An Ad DownturnFears of a return to recession are widespread. Media owners will benef ...
- Optimize Media: Acosta Heads Analytics For MullenAd agency Mullen has hired one of AT&T's top media executives ...
- Nintendo Price Cut Acknowledges Competition"Clearly [sales are] part of it," David Cole, president of gaming mark ...
- 10 Tactics For A Digital Business StrategyBusiness strategy in the digital age is the same as before ...
- How To Get Your Organization Age Ready The inevitable age shift is as profound, transformative, industry-changing, revolutionary and permanen ...
- Walgreens Rolls Out Web Pickup Service "In the big-ticket category, stores like Sears, Best Buy, and Lowe's ha ...
- Nissan: Learn From Earthquake, Grow Global Share Nissan has big plans for the next six years, and some ...
- Shetty Leads Hill Holliday Strategy GroupBoston-based Hill Holliday said it would combine brand planning, media, and conte ...
- Q&A: Boost VP Talks About Its Multi-based Strategy In April, Boost topped the list of pre-paid companies in a rece ...
- Dollar General Building Its Post-Recession Mojo Bargain hunters, who discovered the dollar-store format in droves during the recessio ...
- MediaVest Replaces 'Users' With 'Humans,' Taps One From U.K. To Lead EffortWhile much of Madison Avenue seems consumed with concepts like UX a ...
- Q&A: EA's Craig Malanka On Social StrategyThe NFL, MLB and NHL Facebook communities have a combined 5.2 milli ...
- Broadcast Networks: Survival Means Mastering Multi-Rev StreamsThe broadcast networks will become less viable for their general branded schedul ...
- The Seven Deadly Marketing Sins Of Startups Blogger Matt Heinz says tech startups face unique challenges when it com ...
- OfficeMax's Bob Thacker: Make News, Not Ads The company's SVP of marketing says its battle over the past f ...
- Apple Fesses Up; J&J Changes The Subject Steve Jobs revealed yesterday why Apple's public relations department went dark wh ...
- Bennington Leaves CNBC To Foster MDC Digital TechMDC Partners, the holding company for agencies such as Crispin Porter a ...
- IPG Realigns Mediabrands, Matt Freeman To McCann EricksonMediabrands -- which includes UM and Initiative -- is realigning to f ...
- Who Has The Best Web Strategy? The Sheen Machine Charlie Sheen has the best Web strategy going, writes Technorati scribe Ia ...
- Mediabrands Restructures Global OpsInterpublic's Mediabrands is restructuring global operations. Mediabrands, the umbrella group top-lined ...
- Flag + Company Joins CoreBrand Flag + Company, a brand strategy firm, has joined forces with CoreBran ...
- Toyota Pulls Control Back To Toyota City Toyota, which concedes the new corporate philosophy is consequent to its reca ...
- No Room For Ronald McDonald At Grownups Table McD's is putting the clown aside for now as it focuses ...
- MediaVest Taps Havas' Kuehn As Strategy, Planning ChiefColeen Kuehn, the chief strategist at Havas' MPG unit, has joined MediaVe ...
