- Develop A 5-Point Digital-Marketing Strategy
Online Media Daily, Tom Shapiro - Thursday, September 8, 2011
While it's great to go digital, it's critical to first have ...
- McCann Moves Social Upstream, Puts It On Par With 'Creative'
Online Media Daily, Joe Mandese - Thursday, September 8, 2011
McCann New York, the flagship agency of Interpublic's McCann Worldgroup, is elevati ...
- Bob Cook Takes on Strategy Role At Tribune
MediaDailyNews, David Goetzl - Tuesday, September 6, 2011
Bob Cook, the former longtime head of Twentieth Television, has joined t ...
- Lacoste's New Strategy: Dress The Wait Staff
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 24, 2011
While it still outfits professional athletes, the brand has begun putting i ...
- PHD Moves Piluso Up To Lead Strategic Communications, Content Development
MediaDailyNews, Steve McClellan - Thursday, August 18, 2011
In a move designed to punch up the agency's strategic communications acume ...
- Q&A: Hyundai Preps Veloster Launch; Tiburon, It's Not
Marketing Daily, Karl Greenberg - Friday, August 12, 2011
We got on the phone with Steve Shannon, who in April th ...
- Recession Strategies: How Media Owners Can Prepare for An Ad Downturn
MediaDailyNews, Brian Wieser - Thursday, August 11, 2011
Fears of a return to recession are widespread. Media owners will benef ...
- Optimize Media: Acosta Heads Analytics For Mullen
MediaDailyNews, Steve McClellan - Tuesday, August 2, 2011
Ad agency Mullen has hired one of AT&T's top media executives ...
- Nintendo Price Cut Acknowledges Competition
Marketing Daily, Aaron Baar - Thursday, July 28, 2011
"Clearly [sales are] part of it," David Cole, president of gaming mark ...
- 10 Tactics For A Digital Business Strategy
Online Media Daily, Andy Roy - Thursday, July 14, 2011
Business strategy in the digital age is the same as before ...
- How To Get Your Organization Age Ready
Engage:Boomers, Matt Thornhill - Monday, July 11, 2011
The inevitable age shift is as profound, transformative, industry-changing, revolutionary and permanen ...
- Walgreens Rolls Out Web Pickup Service
Marketing Daily, Sarah Mahoney - Monday, June 27, 2011
"In the big-ticket category, stores like Sears, Best Buy, and Lowe's ha ...
- Nissan: Learn From Earthquake, Grow Global Share
Marketing Daily, Karl Greenberg - Monday, June 27, 2011
Nissan has big plans for the next six years, and some ...
- Shetty Leads Hill Holliday Strategy Group
MediaDailyNews, Wayne Friedman - Wednesday, June 22, 2011
Boston-based Hill Holliday said it would combine brand planning, media, and conte ...
- Q&A: Boost VP Talks About Its Multi-based Strategy
Marketing Daily, Aaron Baar - Tuesday, June 21, 2011
In April, Boost topped the list of pre-paid companies in a rece ...
- Dollar General Building Its Post-Recession Mojo
Marketing Daily, Sarah Mahoney - Friday, June 17, 2011
Bargain hunters, who discovered the dollar-store format in droves during the recessio ...
- MediaVest Replaces 'Users' With 'Humans,' Taps One From U.K. To Lead Effort
MediaDailyNews, Joe Mandese - Tuesday, June 14, 2011
While much of Madison Avenue seems consumed with concepts like UX a ...
- Q&A: EA's Craig Malanka On Social Strategy
Marketing Daily, Aaron Baar - Tuesday, May 24, 2011
The NFL, MLB and NHL Facebook communities have a combined 5.2 milli ...
- Broadcast Networks: Survival Means Mastering Multi-Rev Streams
On Media, Diane Mermigas - Friday, May 20, 2011
The broadcast networks will become less viable for their general branded schedul ...
- The Seven Deadly Marketing Sins Of Startups
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 16, 2011
Blogger Matt Heinz says tech startups face unique challenges when it com ...
- OfficeMax's Bob Thacker: Make News, Not Ads
Marketing Daily, Karl Greenberg - Friday, April 29, 2011
The company's SVP of marketing says its battle over the past f ...
- Apple Fesses Up; J&J Changes The Subject
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 28, 2011
Steve Jobs revealed yesterday why Apple's public relations department went dark wh ...
- Bennington Leaves CNBC To Foster MDC Digital Tech
Online Media Daily, - Friday, April 15, 2011
MDC Partners, the holding company for agencies such as Crispin Porter a ...
- IPG Realigns Mediabrands, Matt Freeman To McCann Erickson
MediaDailyNews, - Thursday, April 14, 2011
Mediabrands -- which includes UM and Initiative -- is realigning to f ...
- Who Has The Best Web Strategy? The Sheen Machine
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Charlie Sheen has the best Web strategy going, writes Technorati scribe Ia ...
- Mediabrands Restructures Global Ops
MediaDailyNews, David Goetzl - Tuesday, March 29, 2011
Interpublic's Mediabrands is restructuring global operations. Mediabrands, the umbrella group top-lined ...
- Flag + Company Joins CoreBrand
Marketing Daily, - Thursday, March 10, 2011
Flag + Company, a brand strategy firm, has joined forces with CoreBran ...
- Toyota Pulls Control Back To Toyota City
Marketing Daily, Karl Greenberg - Wednesday, March 9, 2011
Toyota, which concedes the new corporate philosophy is consequent to its reca ...
- No Room For Ronald McDonald At Grownups Table
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
McD's is putting the clown aside for now as it focuses ...
- MediaVest Taps Havas' Kuehn As Strategy, Planning Chief
MediaDailyNews, Joe Mandese - Wednesday, March 2, 2011
Coleen Kuehn, the chief strategist at Havas' MPG unit, has joined MediaVe ...