- How P&G Plans To Cut Marketing Costs By $1 Billion
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
Procter & Gamble's plan to reduce marketing costs by $1 billion ...
- Grab Media Taps Hirshoren As SVP, Sales
Online Media Daily, Fern Siegel - Tuesday, February 28, 2012
Grab Media, a video distribution company, hired Michael Hirshoren as the company ...
- CEO: Campbell To Leverage Food-Culture Shifts
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2012
Food makers must respond to "enduring changes" in consumer food culture, Campbe ...
- Publicis, Dentsu Sever Strategic Alliance
MediaDailyNews, Steve McClellan - Friday, February 17, 2012
Paris-based ad agency holding company Publicis Groupe and Dentsu, the Japanese advertisi ...
- Tropicana Launches Focus On Less Juice, Higher Margins
Marketing Daily, Karlene Lukovitz - Wednesday, February 15, 2012
PepsiCo's Tropicana brand is focusing on developing products with "less juice, mo ...
- Social@Ogilvy Spans Agency To Integrate Digital Strategies
Online Media Daily, Gavin O'Malley - Monday, February 13, 2012
In response to social's spreading influence, Ogilvy & Mather has realigned i ...
- New CMO: Arby's Planning Total Relaunch
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Arby's will see a complete overhaul in 2012's third quarter, including redesign ...
- Leo Burnett Chief Strategy Officer Chats About Bowl
Marketing Daily, Aaron Baar - Wednesday, February 1, 2012
"There are a couple of brands that have done a good j ...
- 77% Of CMOs Unsure Where To Reach Consumer
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
While managing platforms is problematic, managing people isn't easy, either, with 2 ...