- Sharing Services Need To Focus On Price, Availability
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
The Zipcars of the world should dispense with the warm and fuz ...
- IPG Launches Advantage International, Sports Marketing Shop
MediaDailyNews, Steve McClellan - Thursday, June 28, 2012
Interpublic Group has launched a new sports marketing agency called Advantage Internation ...
- Mindshare's Young Is Focused On Data, Clients, Choices
MediaDailyNews, Steve McClellan - Monday, June 25, 2012
Big data, big clients -- and someday soon, big mobile. Those a ...
- Euro RSCG's TrendsU Takes E-Learning Global
Marketing Daily, Karl Greenberg - Friday, June 22, 2012
Euro RSCG Worldwide this month launched a Web-driven e-learning program intended ...
- Mindshare, Google Partner To Promote Mobile
Online Media Daily, Steve McClellan - Friday, June 22, 2012
WPP's Mindshare is teaming with Google in a new global venture design ...
- Nissan's Marx Has Social Irons In Fire
Marketing Daily, Karl Greenberg - Thursday, June 21, 2012
Erich Marx had been wearing two hats, but with a heavy vehic ...
- Brand Truthiness; Do Consumers Care? Yes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 21, 2012
It's no longer the role of advertising to put lipstick on ...
- GM Unifies Global Design Strategy
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
General Motors' Global Design division is making big changes organizationally. The id ...
- Mindshare Launches New Integration Platform
Online Media Daily, Steve McClellan - Tuesday, June 19, 2012
Mindshare has launched a new strategic planning and integration platform designed ...
- Coca-Cola Deepens Retail Partnerships
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 18, 2012
Coca-Cola is a year and a half into its new retail strateg ...
- Jeep Wrangler: Trailblazing The 'Burbs
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
Wranglers are, in fact, selling like hotcakes right now. Chrysler sales figur ...
- Bloom to CSO at KBS+P
Raw, Steve McClellan - Monday, June 4, 2012
Former Ad Age Editor Jonah Bloom has been promoted to chief strate ...